Primary activities – create customer value Inbound logistics – routines and processes that bring resources into the organization Because McDonald’s criteria is very high‚ so they require the products are of top quality base on the low cost. They purchase raw vegetables and other raw materials from its fixed‚ pre- defined suppliers only‚ some like local grocery and farm‚ to make raw materials is fresh. For example the soft drinks‚ the only supplier is Coca-Cola. McDonald’s has practiced a backward
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being applied at McDonald’s? The 4 process strategies are: Process focus Repetitive focus Product focus Mass customization The process strategy being applied at McDonalds is a REPETITIVE FOCUS‚ although some argue that they also implement mass customization too. With over 95 billion customers served‚ McDonalds was focused in repetition with its facilities often organized by assembly or production lines; characterized by modules for many output options and fast service. It is more structured
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territories as of December 2011. KFC was founded by Harland Sanders‚ who began selling fried chicken from his roadside restaurant in Corbin‚ Kentucky during the Great Depression. Sanders was an early pioneer of the restaurant franchising concept‚ with the first "Kentucky Fried Chicken" franchise opening in Utah in the early 1950s. Its rapid expansion saw it grow too large for Sanders to manage‚ and he eventually sold the company to a group of investors. Despite this‚ his image was still used as branding
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1. Which characteristics of McDonald’s production system have been most important in building its record of success and growth? McDonald’s operating system is built on the characteristics of guaranteeing uniform quality and service and maintaining it remarkably consistent across all units. It mainly focused on factors such as providing customers with pleasant experience‚ fast service and tasty and inexpensive food. McDonald’s took several measures to ascertain consistency across units. In their
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Burger King: Promoting a Food Fight I. Introduction Today‚ Burger King Corporation‚ as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34‚000 locations)‚ McDonald’s (31‚000 locations) and Subway (28‚400 locations)‚ owned or franchised a total of 12‚174 restaurants in 76 countries‚ of which 1‚387 restaurants were BK Co.’s restaurants and 10‚787 were owned by its franchisees. The two main successful factors of BK are market expansion by strong franchising
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Background of McDonald’s (Size‚ Employees‚ Reputation) McDonalds was founded in May 15‚ 1940. The founders of McDonalds are: Maurice McDonald‚ Richard McDonald and Ray Kroc. McDonald’s added 212 restaurants abroad the previous year‚ but its commanding lead left it still at the top in international presence between American based fast-food chains. The team which is leading McDonald’s in the UK: Jill McDonald‚ Richard Forte‚ Paul Pomroy ‚ Nick Hindle‚ Jez Langhorn‚ Lauren Cody‚ Henry Trickey
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Models of Customer Satisfaction Adriadne Aaron-Hill Peru State College Executive Summary This paper presents different models of customer satisfaction. Models are needed in customer satisfaction so that when measurements are taken there is a way to analyze the results. Companies who want to compete in their field must understand the purpose of customer satisfaction. The beginning stage of customer satisfaction is distinguishing between the customer and the consumer. A customer is an individual
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Introduction McDonald’s Corporation (MCD) is the world’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily. McDonald’s primarily sells hamburgers‚ cheeseburgers‚ chicken products‚ french fries‚ breakfast items‚ soft drinks‚ milkshakes and desserts. More recently‚ it has begun to offer salads‚ wraps and fruit. Many McDonald’s restaurants have included a playground for children and advertising geared toward children‚ and some have been redesigned in a more ’natural’
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worldwide‚ Universally recognized brand name with a large advertising budget Partners with other high value brands Dannon Yogurt‚ Kraft Cheese‚ Nestle Chocolate‚ Dasani Water‚ Newman’s Own Salad Dressings‚ Heinz Ketchup‚ Minute Maid Juice The majority of the retail locations are owned by independent franchisees‚ The company is able to grow while minimizing large capital expenditure Recession Proof - Low price menu items allow McDonald’s to survive when the economy is low as there are few economic situations
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------------------------------------------------- Customer Care ------------------------------------------------- E-2 Guoyu 摘要 The introductory of the Customer care I． Introduction 6 II． Expectation of internal and external customer 6 III． Establishment and maintenance of customer relationship 8 1. Advantages 8 （1）continuous in increase in making profits（2） much lower in the cost of sales（3）increase the stability of staffs (4) generate the effect of sales domino. 8 2. Evaluation
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