“A 360 Campaign to Reach Customers” POSTGRADUATE DIPLOMA IN BUSINESS ADVANCED MARKETING October 03‚ 2011 TABLE OF CONTENTS I. EXECUTIVE SUMMARY 6 II. INTRODUCTION 8 III. THE REQUIRED MARKETING FOCUS FOR FPH 10 1. Collaboration between Sales and Marketing 10 2. Managing Market Relationships 10 IV. COMPARATIVE COST ANALYSIS 16 V. CONCLUSION 17 VI. RECOMMENDATIONS 17 VII. REFERENCES 19 VIII. APPENDICES 21 TABLE OF FIGURES Figure 1.1: Four marketing relationship elements
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History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California‚ the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940‚ the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport)‚ which was ran by their father‚ Patrick McDonald in 1937. In 1940‚ two brothers figured out most of the profit were coming from selling
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has became so use to fast foods that McDonalds should also target them and try to position McDonalds as a place for all. They should target adults also because they can pay for quality and variety of products. 1) Demographic Segmentation: Kids‚ Family and Students McDonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonalds has made its environment which is suitable
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Discrimination and vulnerable groups McDonalds does not discriminate against the vulnerable groups. McDonalds give many working chance to the vulnerable groups in order to accept and help them to be the part of the society. Labor practices: McDonalds dose provide safety workplace to the employees. McDonalds should also give enough resting time to the employees to ensure they will not be too tired and not affect the employees’ health. Environment: McDonald practices to reduce‚ reuse and recycle
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on the McDonald’s website there is just a list of different products you can choose from and that is it. There is no way to specialize the coffee you order. Differences domestically and internationally between the two businesses differ greatly. McDonalds has a much larger variety of choices in their McCafe brand in Australia than they do in the United States. The same is found in places such as France‚ Egypt‚ Italy ect. But as I looked at different websites for Starbucks in the same locations I found
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New Incoterms 2010 – a summary of the principal changes to Incoterms 2000 Introduction On 1 January 2011‚ the ICC’s Incoterms 2010 come into force. These are the eighth revision of the Incoterm Rules‚ with the last revision dating back to 2000. The new Rules have been revised to take into account developments in international trade over the past ten years as the volume and complexity of global sales has increased‚ to address security issues arising in recent times and to provide for the ongoing
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but only one became the world’s largest and most profitable in the fast food industry. That company is McDonalds. The question though however is how McDonalds separated itself from companies like Wendy’s and Burger King to become the world’s most successful fast food restaurant. How did McDonalds start as one restaurant in 1948 to become today’s largest fast food chain in the world? 1 McDonalds surpassed its competition with innovative thinking in restaurant management and operations‚ through successful
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McDonald’s Corporation is the world’s largest fast food chain restaurant‚ primarily selling hamburgers‚ chicken‚ french fries and carbonated drinks. The business was begun in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of its first franchised restaurant by Ray Kroc‚ in
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replace it. unsought products- a product that no ones much about or a product buyers dont look for as muc The consumer product Mcdonalds sells is a convenience product because the products they sell are not expensive and are vert easy to get because there is a Mcdonalds almost on every corner. Product mix- All the products that an organization sells. Mcdonalds first started it sold only about 6 items. Its main focus was on burgers. As they grew and expaned nationaly and gobaly in the 1960s they
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Incoterms 2010 – ICC rules for the use of domestic and international trade terms The Incoterms rules are a series of pre-defined commercial terms published by the International Chamber of Commerce (ICC) widely used in international commercial transactions. The Incoterms rules are intended primarily to clearly communicate the tasks‚ costs and risks associated with the transportation and delivery of goods. The Incoterms rules are accepted by governments‚ legal authorities and practitioners worldwide
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