and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday‚ 100 to 150 seniors jam Mary’s McDonald for the special offer. But now almost as many of them are coming every day – turning the fastfood restaurant into a meeting place. They sit for hours with a cup of coffee‚ chatting with friends. On most days‚ as many as 100 will stay from one to
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Market Analysis Bubble tea is specialist drink increasingly being offered in cafés‚ coffees shops and bars.It originates from Asia and is made up of hot or cold tea‚ milk‚ sugar and giant black tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubbletea is often referred to as pearl shake‚ tapioca ball drink; boba ice tea and bubble drink among other things.Owing to their influences‚ bubble tea cafés are often Asian-themed in décor and may alsosell Asian snacks and
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Name: Ho Ching‚ Wat Professor: Carolyn Mann Class: MAN2150 Date: 27th January McDonald’s SWOT Analysis Strengths： 1) Largest fast food market share in the world. 2) Strong source of funding. 3) Expansion in low cost. 4) Successful Advertising and marketing. 5) Complete management system. Weaknesses： 1) Unhealthy food menu. 2) Bad working environment. 3) Negative publicity. 4) Invariable food menu. 5) Limited various development from the stable brand image. Opportunities： 1) The giant marketing
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Social Responsibility Audit of McDonalds Company Social Responsibility Analysis for McDonalds CSR McDonalds operates in fast food industry. Given the competitive pressures in fast food market‚ McDonalds holds highest market share in terms of sales. McDonalds exists across the globe and has expanded in emerging economies before the main competitors expanded such as Burger Kind. Concerns for healthy food consumption and obesity are increasing therefore McDonald’s values its policies regarding stakeholders
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With India’s business environment showing potential for growth in the early 90s due to economic liberalization‚ population and income growth‚ MacDonald’s (MD) has adopted an international strategy by tapping into the market in India to expand their business. MD relative success has come from their willingness to ‘think global‚ act local’ in its transnational strategy‚ taking India’s macro-environment into consideration in carrying out their business. The 4 factors are as follow: Firstly‚ the main
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McDonalds Corporation (NYSE: MCD) 2111 McDonalds Dr. Oak Brook IL (630) 623-3000 Company Overview History McDonalds is the world’s largest chain of hamburger fast food restaurants. McDonalds serves roughly 68 million customers daily in over 119 countries and is currently headquartered in Oak Brook‚ IL. McDonalds began in 1940 as a barbeque restaurant by Richard and Maurice McDonald; in 1948‚ they reorganized as a hamburger stand and subsequently became the best in the business. The original
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Secondary Target Audience Within the secondary target audience‚ there are two main groups. The first includes the middle-aged crowd between the ages of 25-30‚ who just recently completed their undergraduate studies and are involved in their first career post-college. This audience still enjoys the nightlife that most local bars in Normal‚ such as the Pub II‚ has to offer on the weekends. The second group includes the blue collar workers between the ages of 30-35 who are already heavily
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established fast food restaurant with a friendly caring staff. Suzanne’s staff embraced that philosophy by being very friendly with the seniors. After evaluating Suzanne’s dillema‚ I thing she should not ignore her senior citizens market. Encouraging the seniors to frequent her Mcdonalds would attract business and increase sales as a popular meeting place for this type of clientele. The group of seniors do not pose any threat since they typically leave before the lunch rush hours hit. Another plus is that
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serving around 35 to 45 million people food and drinks so by this McDonalds worth more than £25 billion‚ As we usually see Hamburgers and fries are always been at the front of the menu however they have extensive their menu and offers their consumers full range of desert‚ hot drinks and cold drinks. McDonald’s model Only a small number of percentages of restaurants are owned by McDonald’s company (15%) and the remaining of 85% of McDonalds is operating by franchises. The main owner of the Mc Donald’s
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group presentation McDonalds I’m lovin’it McDonalds is the biggest chain of hamburger restaurants in the world‚ with 33.000 restaurants‚ around the world the serve nearly 68 million customers in the daily basis in almost 119 countries around the world‚ 1.7 million employees. McDonalds was created by Richard James “Dick” McDonald and his brother Maurice James”Mac” McDonald‚ they were amongst the first pioneers of American fast food restaurants .They opened the first McDonalds restaurant in California
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