Ecton is a small company engaged in developing technologically innovative products for the growing ultrasound market. From the case we can make out the increasing potential and scope in the ultrasound market and Ecton definitely has been able to develop a promising and innovative product for the market. Let us look at the possibilities if the company is acquired by a large corporation. 1. Though the company was formed with the ultimate aim to be acquired but being acquired by a large corporation
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1. Who are their target customers? "Target customers are those who are most likely to buy from you". A) City’super City’super is a high-end supermarket chain in Hong Kong. Younger than its rivals in the business‚ and with a new concept of making "grocery shopping" into an exciting and enjoyable experience‚ City’super’s primary target customers are the middle class or the upper middle class with a household income of HK$40‚000 upwards per month. They are probably business executives or
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How online marketers target you. (2012‚ March 2). Retrieved from USA Today website: http://usatoday30.usatoday.com/tech/news/story/2012-03-04/internet-cookies- tracking/53336396/1 Smith‚ N C; Cooper-Martin‚ E (1997‚ July). Ethics and target marketing: The role of product harm and consumer vulnerability. Journal of Marketing (v61n3)‚ 1-2. Stephenson‚ J. Is Target Marketing Ethical? (2008‚ July 24). Retrieved from Ezine Articles Website: http://ezinearticles.com/?Is-Target-Marketing-Ethical?&id=1333342
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Recommendations: The recommendations that we are conducting to address these central marketing issues as well as attracting consumers to use Kinect Boutique in Australian market is a advertising-pod as a promotional campaign cooperated with retailer Westfield. In addition‚ advertisements in print magazines (e.g Vogue‚ GQ) are applied for the Kinect Boutique marketing strategy. Advertising pod The campaign’s name is called ‘It’s a Kinect Boutique’. This campaign is a display pod devised Kinect
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cost of capital (WACC) in relation with the firm value. Also‚ there are some aspects discussed in the paper regarding when a firm should accept a project and when to reject. Systematic risk will be also discussed in the paper concerning their target market and how risky is that. Finally‚ the approach that BlackBerry took into consideration to overcome their risk. Discussion: All companies’ assets are financed by either equity or debt. The equity is the amount of fund that contributed by the shareholders
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case Summary Levi Strauss & Co.’s Women’s wear Division markets several lines of products but their recent introduction of the Women’s 501® jeans have been particularly successful. The marketing strategy for the new product launch was based on studies identifying two consumers Clusters as primary targets. The first consumer group consisted of women whose median age was 25‚ who had sophisticated tastes and were appreciative of the latest styles‚ the second group consisted of Women whose median
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Table of Contents Executive Summary ……………………………………………………………………….. 3 Background Information ………………………………………………………………….. 4 About Zerzura ………………………………………………………………........ 4 Mission & Vision ............………………………………………………………. 5 Consumers Analysis ………………………………………………………………. 8 Zerzura Marketing Strategy Analysis &Problems ………………………….. 9 Situational Analysis……………………………………………………………… 9 SWOT …………………………………………………………………………………… 11 Recommendations for Zerzura……………………………………………………………
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Nivea company’s target market are adults of both genders but by increasing the variety of their products they have increased the amount of situations where people of the general public would want to have one of their products. They have items used for bath‚ body‚ lip‚ face‚ hygiene and protection from the sun which contain areas that both men and women may have concerns or issues. Although Nivea do not have a particular target audience they do have branches of their company which do target people of specific
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economic growth * interest rates * exchange rates * inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include: * health consciousness * population growth rate * age distribution * career attitudes * emphasis on safety Technological Factors Technological factors can lower barriers to entry‚ reduce minimum
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many competitors‚ but when it comes to fashion Topshop is amongst the top performing‚ they cater mainly to the younger consumer‚ and Woolworths cater to the older consumer. The internal elements of both companies are fairly similar but their target market is very different. With the worldwide recession‚ most businesses have felt the pinch‚ it is vital for companies to identify opportunities and also threats‚ and
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