operating profit. Headquartered in the United States‚ McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac) McDonald as a typical drive-in featuring a large menu and car hop service (where customers stay in their car and are served their food). In 1948 the brothers closed the business for three months of renovations and reorganised the business as a hamburger restaurant‚ using production line principles and featuring a simple menu of nine items including
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world’s finest fresh-roasted whole bean coffees. The name‚ inspired by Moby Dick‚ evoked the romance of the high seas and the seafaring tradition of the early coffee traders. Starbucks Opens first store in Seattle’s Pike Place Market on March 30 by three partners (Jerry Baldwin‚ Zev Siegl‚ Gordon Bowker) who met in University of San Francisco and were inspired to sell high quality coffee beans by Alfred Peet. 1971-76: First Starbucks café was located at 2000 Western Avenue and was later moved on to
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ID 310973 Contact Details: Contact Person Address Telephone No. Fax No. Email Mr. Tan Hwa Seong 3 Jalan Datuk Sulaiman 2‚ TTDI‚ 6000 Kuala Lumpur Malaysia +60 122862816 +60 377107300 roysten.tan@gmail.com STRATEGIC BUSINESS ANALYSIS MCDONALD ’S CASE STUDY Table of Contents EXECUTIVE OVERVIEW............................................................................................. I-4 TASK I. 2003 SWOT ANALYSIS....................................................................
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Stakeholders for McDonalds For the report I will explain the points of view of different stakeholders seeking to influence the aims and objectives of McDonalds. Employees – These are also important stakeholders in the business because they keep the stores running and the customers happy. The employees play a big part in making profit and helping to expand the business into something bigger and this couldn’t happen without the help of all of the employees because they all play a big part in making
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highway. Little do they know that over 33‚000 McDonalds are operating worldwide‚ one of which holds fifteen hundred people. Not only a “symbol of U.S. Culture” (Macionis 121)‚ but it has become a theory of sociology‚ unknown to most‚ conveniently named the “McDonaldization Theory”. The McDonaldization of Society is based off the findings of George Ritzer (1993)‚ in which he found four basic principles that our society correlates with the McDonalds Empire; those four principles are efficiency‚ predictability
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serving around 35 to 45 million people food and drinks so by this McDonalds worth more than £25 billion‚ As we usually see Hamburgers and fries are always been at the front of the menu however they have extensive their menu and offers their consumers full range of desert‚ hot drinks and cold drinks. McDonald’s model Only a small number of percentages of restaurants are owned by McDonald’s company (15%) and the remaining of 85% of McDonalds is operating by franchises. The main owner of the Mc Donald’s
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Indian market Industry trends: Overall McDonald’s marketing mix Product Life Cycle Comparison of McDonald’s with its rivals McDonald’s India in 2010 Market Orientation McDonald’s Indian future References Title: McDonald was founded by Raymond Kroc in 1954. Today McDonald is the world’s leading food service retailer with more than 31000 restaurants in 119 countries serving more than 50 million customers each day. McDonald’s In India: McDonald’s‚ the ninth valuable brand in the world has
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or restaurant business. Describe the type of business‚ market share‚ financials‚ size‚ and global presence. This paper will describe McDonald’s‚ the world’s biggest burger chain. McDonald’s business started in 1940 and was opened by Dick and Mac McDonald in San Bernardino‚ CA. Today‚ McDonald’s is the largest chain of fast food restaurants. They can be found in 120 countries and territories‚ serving nearly 54 million customers each day. ("NYSE MCD‚" 2010‚ p. 1) McDonald’s made some remarkable
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Company Background [pic] The business began in 1940‚ with a McDonald’s Bar-B-Q restaurant opened by brothers Richard and Maurice McDonald at San Bernardino‚ California. They had a staff of 20 attractive waitresses at a drive-in restaurant and 25 items menu that included barbecue ribs‚ beef‚ and pork sandwiches. They became the #1 teen hangout in the San Bernardino. Their introduction of the "Speedee Service System" in 1948 additional the system of the modern fast-food restaurant that the
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and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday‚ 100 to 150 seniors jam Mary’s McDonald for the special offer. But now almost as many of them are coming every day – turning the fastfood restaurant into a meeting place. They sit for hours with a cup of coffee‚ chatting with friends. On most days‚ as many as 100 will stay from one to
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