Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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Delta’s New Song: A Case on Cost Estimation In the Airline Industry Contents Question 1 2 Question 2 3 Question 3 4 Question 4 7 Question 5 8 Question 1 8 Question 2 9 Question 3 11 Question 4 13 Appendix 1 13 Appendix 2 19 Question 1 There are several possible factors that seem more relevant to be as a cost diver to estimate Delta’s salaries: * Available Ton Miles * Number of Departures(thousand) * Revenue Passenger Miles * Revenue Ton Miles *
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1) How does this company make money even when other airlines don’t? What are the most important contributors to its financial success? ANS: - Southwest airlines founded specially to create intrastate between Dallas and Texas and their main agenda is to provide services at low cost as compared to other airlines. Even it’s very competitive to achieve this goal but southwest succeeded by keeping operations simple and consistent‚ cost saving strategy and meet customer expectation(on-time) at low cost
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SOFTWARE REQUIREMENTS SPECIFICATION(SRS) FOR AIRLINE DATABASE Table of Contents 1. Introduction 1.1 Purpose 1.2 Document Conventions 1.3 Intended Audience and Reading Suggestions 1.4 Project Scope 1.5 References 2. Overall Description 2.1 Product Perspective 2.2 Product Features 2.3 User Classes and Characteristics 2.4 Operating Environment 2.5 Design and Implementation Constraints 2.6 Assumptions and Dependencies 3. System Features 4. External Interface Requirements 4.1 User Interfaces 4.2 Hardware
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Emirates Airlines‚ the world’s biggest international carrier based in Dubai‚ United Arab Emirates‚ founded and owned by the government of Dubai is the largest airline in the Middle East and certainly the best. It has a fleet size of 222 which flies to exactly 164 destinations and expanding. It has approximately 56‚725 employees and I feel proud to tell that I was one of them. There are a number of economic‚ social‚ cultural‚ environmental‚ political‚ governmental and competitive factors which affect
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the Vietnam domestic air services market‚ there are Vietnam Airlines (VNA)‚ Jetstar Pacific Airlines (JPA)‚ Vasco‚ Viet Air‚ Air Mekong‚ Blue Sky Air. Espealcially‚ Vietnam Airlines is playing the commanding position on the net of domestic flying pathway. On the other hand‚ although The law of air service was newly promulgated in 2006 and give econmic components chance to join air transportation. However‚ up to now‚ Vietnam Airlines is still the firm commanding the market with the % of concentration
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Eunice Kelly MBA 522 Marketing Southwest Airlines case analysis 1. In what ways might airline customers be segmented? Airline customers might be segmented when groups with varying needs and wants are recognized. They can be segmented on a number of different types of things; such as age‚ gender‚ location‚ buying behavior‚ and demographics. a. Which segments or niches would you consider Southwest’s prime targets? Southwest’s prime targets would be that of business and leisure travelers.
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Imagine Widgets Airlines‚ Inc. operates 18-seat commercial flights between New York City and Washington‚ DC. After 10 seats have been sold on each aircraft‚ the company has reached the break-even point. Should Widgets consider offering a discounted fare for seats 11 through 18? Yes. Widgets Airlines‚ Inc. should offer a discount on the remaining seats. What are the advantages and disadvantages of not offering a discount on seats 11 through 18? The advantages of selling at a discounted price
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Introduction The airline industry is by itself plays a big part in the economy. It generates 31.9 million jobs globally. (The impact of the financial crisis on labour in the civil aviation industry) It involves transportations‚ catering‚ securities‚ logistics‚ etc. As it does not work as an industry by itself‚ HR planning comes to be an important task. The airline industry has generally seen success in the many aspects involved with it – service‚ tourism‚ innovations etc. Despite the terrorism
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Page 1. An Introduction to Southwest Airlines 1.1 Beginnings 1 1.2 Culture
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