2010:129 BACHELOR THESIS Social media and brand awareness - a case study in the fast moving consumer goods sector Maria Johansson Luleå University of Technology Bachelor thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:129 - ISSN: 1402-1773 - ISRN: LTU-CUPP--10/129--SE SOCIAL MEDIA AND BRAND AWARENESS A case study in the fast moving consumer goods sector Maria Johansson 2010-06-09 Luleå University
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Using Social Media as a support for Women with Anorexia Nervosa Can you imagine having a height of 5’4 and weighing less than 90lbs? That is what Karen Carpenter weighed during the active years of her eating disorder (Schmidt‚ 2010). On a daily basis‚ we are reminded through television‚ magazines‚ and the Internet that being ‘thin’ is a key component to being attractive. We are exposed to many different ideas that influence the way we see ourselves. As a result of these influences‚ some individuals
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Assignment on (The benefits of social media outweigh the negative aspects) By [Your Name] [Institution’s Name] The benefits of social media outweigh the negative aspects Discussed oftentimes‚ the effects of communication technology on our social lives are developing to be graver than at any other time in recent memory in the recent past. These are not simply cellular telephones‚ the open medium through sms‚ mms or sound/feature calls and visits‚ that have gotten to be perpetual yet stylish hand-adornment;
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Social Media in Marketing Strategy Introduction The internet technologies have made dramatic impacts on the traditional marketing activities over the past decade. Especially‚ the boom of social media technologies such as Facebook‚ Twitter‚ blogs and so on in recent years‚ which are fundamentally revolutionizing the ways in which people socialise and exchange information on a daily basis. The YouTube video clip “Gangnam Style” by South Korean singer‚ Park Jae-sang (2012) generated millions of views
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Over Relying on Social Media Have you ever spent more than 2 hours checking your social media? Nowadays‚ a majority of people‚ especially teenagers use social media almost all the time. Thus‚ social media in today’s world has become a part of people’s daily lives and people use them to update their lives‚ find new friends or maintain the relationships with their old friends and family. However‚ the overreliance on social media is having a negative effect on the way people socialize because it makes
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Law Enforcement and Social Media Social media is new tool for law enforcement that has proven instrumental in community oriented policing. As times and technology advance‚ police need to keep up to maintain the edge against criminals. The internet‚ social media in particular‚ is a relatively new occurrence‚ and how to most effectively utilize it as a crime fighting tool has probably not even been realized yet. Criminals are not known to be the brightest bunch‚ and there are new stories every day
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Communication Barriers and the Role of Social Media Communication as defined by Robbins‚ DeCenzo and Coulter (2013) is the “transfer of understanding and meaning from one person to another” (pg 328). Barrier‚ as defined by the Merriam Webster dictionary is “a natural formation or structure that prevents or hinders movement or action”. Thus‚ communication barriers are obstacles that prevent information from being communicated effectively. In our current workforce‚ communication is single handedly
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first used‚ the online social networking applications developed rapidly. Such as Facebook‚ in 2011‚ the registered people have already been 833 million. It is about one tenth of the population around the world. In the past ten years‚ social media really change the ways of marketers to promote their new products. Social media is a platform that allows people around the world to present their opinion. Otherwise‚ more and more companies focus on the influences of social media. Formerly‚ customer’s
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Social Media as an Employee Recruitment Tool Sarah L. Bicky Hospitality Management Syracuse University and Linchi Kwok (Lingzhi Guo) Hospitality Management Syracuse University ABSTRACT Social media can be used in the hospitality industry as a recruiting tool. Social networking sites are able to provide a method for recruiters to build two-way communication and engage job candidates. The appeal of lower costs for corporations also makes social media an attractive recruiting method. However‚ there
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The 21st century is known for the dozens of communication systems that we know to be “social media networks” that people can’t get enough of. People of all ages are constantly on their smart phones or computers checking for updates on their favorite media network. When people are asked whether they think social networking is a positive or negative thing‚ most people’s initial answer would be negative. Social media is linked with distractions‚ inappropriate content‚ unhealthy lifestyles‚ and a disturbance
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