Actually‚ as the high complexity of consumers today‚ marketers seldom use only one segmentation method to segments the whole market. Thus‚ we found that Tao Bao and eBay are tending to use multiple aspects‚ but it also has the most influential segmentation. First‚ in geographic segmentation‚ e-Bay segments the market based on the nation. For example‚ the apps will suggest the most popular products in different nations due to distinct preferences such as the clothes‚ shoes and accessories in the front
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Case Study: eBay‚ Inc.: Bidding for the Future Jenni Butler Strategic Management MGT4070 S01‚ Week 10‚ Assignment 2 July 30‚ 2012 Instructor Dr. Erik Aguilar Case Study: eBay‚ Inc.: Bidding for the Future eBay‚ Inc. (eBay) is the largest name in online retail and auctions. They have a good solid history and have established creidtbility. They are truly one of a kind at this point in the game. New auctions sites are emerging however they are not to the level that eBay is. In this case study
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Zheng Executive Summary Background eBay Inc history: September 1995: funded as a sole proprietorship. May 1996: incorporated in California. April 1998: reincorporated in Delaware. September 1998: completion of initial public offering October 2002: acquired PayPal Product Online Auction: Every day‚ 24 hours a day‚ 7 days a week‚ 365 days a year‚ millions of people from all over the world go shopping at online auctions. This is not an exaggeration - eBay‚ with a 76% share of the auction site
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CASE: EBAY EXPANDS AROUND THE GLOBE Retail Management: A Strategic Approach Berman and Evans As recently as 2000‚ eBay had virtually no international operations. Then‚ international expansion became a major strategic initiative. By 2005‚ the firm had Web sites in 31 countries around the world – ranging from Brazil to Germany to China. eBay’s 2005 foreign operations generated well over US$1 billion in revenues‚ accounting for 46 percent of eBay’s trading revenues. By 2008‚ 54 percent of
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TaoBao vs. eBay China Why did eBay succeed in the US but fail in China? What could eBay have done to avoid defeat? Unlike the US‚ China did not have the infrastructure necessary for eBay to enter and operate successfully. Therefore‚ eBay was before its time in China and failed because: * Low internet penetration rate – eBay needs high traffic. * Lacked the norms and laws to support online exchange – trust is a key success factor in internet based businesses‚ and the lack of rules
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AWL (GE/McKinsey approach) | 1. Describe the business portfolio and the options available to AWL. The business portfolio of AWL’s 1998 fiscal year consists of three SBUs‚ namely three new marketing textbooks‚ including Advertising and Sales Promotion Strategy‚ Analysis for Strategic Marketing and Marketing Engineering. We can also see these three textbooks in the GE Portfolio Matrix as shown in Graph 1 and Graph 2. AWL should have clear understanding of these three new textbooks in order
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case study‚ eBay should acquire Kruse. The eBay case is about the first CEO of eBay‚ Meg Whitman and potential cultural impact of Kruse purchase on two groups: the user community and the eBay associates‚ especially the management team. Meg Whitman was hired by the founder of eBay‚ Pierre Omidyar in March 1998 at a time when the company was still very young and experiencing a fast paced growth. It was the intention of Omidyar to hire someone who would be instrumental in helping eBay thrive during
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eBay is currently the top-ranked online auction company within its industry‚ with nearly one-third of U.S. internet users registered on its site. The mission of eBay “is to provide a global trading platform where practically anyone can trade practically anything.” Millions of people buy and sell items on eBay every day‚ and because eBay is a for profit company‚ it gets a cut of the profit from each sale for itself. There are several objectives that eBay strives to meet on a daily basis. First
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industry and one of the most successful companies is eBay. eBay was established in September 1995 by Pierre Omidyar as free auction website. Value of eBay is by providing person-to-person and business-to-business online market place. eBay provides internet market place for new and old goods‚ end-life products and second hand items‚ which might be difficult to purchase in retail shops. The simply and flexible business model of eBay has helped to keep eBay on top online auction retailer‚ attractive buyers
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SERVICES What services does eBay provide? 1.1- THE ONLINE AUCTION MARKETPLACE Hailed as “The Customer Marketplace” by the Harvard Business Review authors‚ eBay provides an online auction platform for individual buyers and sellers‚ small businesses and larger corporations to get connected‚ trade and interact with each other. When Pierre Omidyar originally founded eBay in 1995‚ he was merely helping his wife sell her old Pez dispensers by connecting her to potential buyers. eBay remains true to providing
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