The Configuration Approach to the Strategic Management of Small and Medium-Sized Enterprises Josef Mugler Department of Small Business Management and Entrepreneurship‚ Vienna University of Economics and Business Administration‚ Augasse 2-6‚ A-1090 Vienna‚ Austria Abstract: The configuration approach to the strategic management of small and mediumsized enterprises (SMEs) is presented as an alternative to the traditional approach of industrial economics. The configuration approach
Premium Strategic management Management Market economy
Bullet Theory The magic bullet perspective‚ also called the hypodermic needle model‚ is a model for communications. Magic bullet theory has been around since the 1920s to explain “how mass audiences might react to mass media‚” reports Media Know All. According to University of Twent in the Netherlands‚ the theory states that mass media has a “direct‚ immediate and powerful effect on its audiences. History Several factors‚ including widespread popularity of radio and
Premium Mass media
Theories of Motivation Overview At a simple level‚ it seems obvious that people do things‚ such as go to work‚ in order to get stuff they want and to avoid stuff they don’t want. Why exactly they want what they do and don’t want what they don’t is still something a mystery. It’s a black box and it hasn’t been fully penetrated. Overall‚ the basic perspective on motivation looks something like this: In other words‚ you have certain needs or wants (these terms will be used interchangeably)
Free Motivation Reinforcement Maslow's hierarchy of needs
Neurophysiological and Evolutionary Theories Paper For one who may be interested in the neurophysiological or evolutionary theories of psychology‚ one need not look any further than Donald Olding Hebb who has been described as the father of neuropsychology and Robert C. Bolles who did most of his work in experimental psychology. Hebb is best known for his theory of Hebbian Learning which was introduced in his 1949 work: The Organization of Behavior. As
Premium Psychology
Learning Theories Three Main Categories - Behaviorsit Theories - Cognitive Theories - Constructive Theories BEHAVIORIST THEORY Behaviorism was mostly developed by B.F Skinner For behavirosts‚ control of learning lies in the enviorment. Can you put behaviorism into simpler terms? Discussion Three basic assumptions ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ COGNITIVISM Robert Mills Gagne -The centerpiece of Gagne’s Contribution is the "Nine Events of Instruction" The Nine Events of Instruction
Free Psychology Educational psychology Cognitive psychology
The Best Medium to be Used for Instruction: English or Filipino? Posted by Markleen on September 27‚ 2011 at 9:15 AM Introduction The poor quality of basic education is reflected in the low achievement scores of Filipino students. International test results like 2003 TIMSS rank the Philippines 34th out of 38 countries in HS II Science. For grade 4‚ the Philippines ranked 23rd out of 25 participating countries in both Math & Science. In 2008‚ even with only the science high schools participating
Premium Philippines Lingua franca French language
CHAPTER 1: Auteur theory in the context of Film theory Although the term auteur dates back to the 1920s in the theoretical writings of French film critics and directors of the silent era‚ it is worth pointing out that in Germany‚ as early as 1913‚ the term ‘author’s film (Autorenfilm) had already been coined (Hayward‚2000: 20). Hayward believed that the Autorenfilm emerged partly as a response to the French Film d’Art (art cinema) movement‚ which began in 1908. Film d’Art was particularly successful
Premium Auteur theory Film theory Film director
Communication theory is a field of information and mathematics that studies the technical process of information and the human process of human communication. According to communication theorist Robert T. Craig in his essay ’Communication Theory as a Field’ (1999)‚ "despite the ancient roots and growing profusion of theories about communication‚" there is not a field of study that can be identified as ’communication theory’ Origins[edit] The fundamental problem of communication is that of reproducing
Premium Communication Rhetoric
Theories of Motivation Arousal: * A person’s state of alertness and mental and physical activation. Arousal Theory: * People are motivated to maintain an optimal level of arousal. * The optimal level is different for all of us. Stimulus Motives: * Motives that cause us to increase stimulation. * Appear to be unlearned‚ * Curiosity‚ exploration‚ and play that occur when your arousal is too low. Yerkes-Dodson Law Yerkes-Dodson Law: * Principle that performance on a
Premium Psychology Emotion Social psychology
Abstract Purpose – The object of the research presented in this paper is to provide empirical evidence on the effects of working capital management on the profitability of a sample of small and medium-sized Spanish firms. Design/methodology/approach – The authors have collected a panel of 8‚872 small to medium-sized enterprises (SMEs) covering the period 1996-2002. The authors tested the effects of working capital management on SME profitability using the panel data methodology. Findings – The results
Premium Inventory Working capital Balance sheet