Background Museum: The McNeil Museum of Art (MMA) is a not-for-profit museum founded in the city of Universal‚ in the western United States. Originally chartered in 1925‚ under the founding name Fannel County Museum of Fine Arts‚ the museum went through a name change in 2000 to reflect the museum’s main benefactor‚ Jonathon A. McNeil. Before the museum went through a name change‚ however‚ in 1997 MMA benefited from a $28 million dollar bond election. This election allowed MMA to expand their
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McNeil Museum of Art Case Introduction The purpose of the McNeil Museum of Art (MMA) Integrated Marketing Plan is to increase the overall visibility and enhance the image of the museum. The museum’s purpose is to provide an inviting setting for the appreciation of art in its historical and cultural contexts for the benefit of this and successive generations of Fannel County citizens and visitors. The museum’s marketing efforts are meant to highlight the excellent artwork‚ history and education
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McNeil Museum of Art is located in Universal City‚ which has a large metropolitan population of 2.5 million residents. In they year 2004‚ they recorded their 3rd annual loss of ($383‚715); totaling ($794‚086) in the past 3 years. They have also depleted their savings and the interest they make on investments is declining with no positive sights in the near future. The museum makes 43% of their $6‚657‚644 revenue from the 17‚634 membership dues charged to personal and corporate accounts. The amount
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As an art student‚ I find the art that we learn about in class very interesting because it is art that I would never be interested in‚ but yet after learning the details I enjoy them. Although I don’t mind learning art through power points‚ I find physically looking at art more enjoyable. Getting the whole experience of physical artwork is a more exciting way to learn and catches my interest more‚ which is why I was so excited to visit a new museum and look at some art. For this assignment I decided
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Although the Orlando Art Museum was the last Cultural place I visited it was definitely my favorite. The insane art fixtures and sculptures I saw left me baffled at what I thought art really was. I always saw art as something sort of boring‚ and I wasn’t all that excited for visiting this art museum. But after this my opinion about art definitely changed completely and I would love to visit more museums like this one. A lot of paintings and sculptures caught my eye while visiting. The Painting
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I think that our 5th grade should go to the art museum. The reason we should go is because of the amazing art because the art there is really beautiful. The other reason is to learn about the history and why they made it.The last reason is because of the history. The history is really fun to learn about. My first reason is because of the history.The history is really cool to see and learn about.The reason I picked history is because I like to learn about people from an earlier time. So‚ that
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Visual Analysis of a Museum Object On May 7‚ 2011‚ I went to the Timken Museum of art located at the southeast side of Balboa Park‚ San Diego. I chose a painting named “The Piazzetta at Venice” by artist Luca Carlevarijs (1663-1730 Venice). I t was very interesting painting that grabbed my attention at first. The size of painting was 38 x 76-7/8 inches‚ and painted with oil on canvas. The painting took half of the wall and the middle of the painting pointed directly to the viewer’s view
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In the podcast “Museums as White Spaces‚” Arun Venugopal discusses how racial minorities can perceive museums and galleries as unwelcoming to them. Even the residents of a city like Baltimore feel unwelcome in museums in their neighborhoods like the Walters Art Museum and the Baltimore Museum of Art (BMA). Many of the world’s greatest museums have existed for many years; they hold long standing traditions and have striven to maintain their status as keepers of collections and public educators‚
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COLEMAN ART MUSEUM The problem: The problem with Coleman Art Museum is the inability to produce any revenue from the past three years as well as the company had gone into their financial reserves in order to cover costs from losses. Company overview: The Coleman Art Museum (CAM) is a nonprofit corporation located in Universal City‚ which is a large metropolitan area in the western United States. CAM was founded in 1925‚ it was originally named Fannel county Museum of Fine Arts. But in 2000
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The Whitney Museum of American Art has often been referred to a citadel of American Art‚ partially due to the museums façade‚ a striking granite building (Figure 1)‚ designed by Bauhaus trained architect Marcel Breuer. The museum perpetuates this reference through its biennial review of contemporary American Art‚ which the Whitney has become most famous for. The biennial has become since its inception a measure of the state of contemporary art in America today. Since the Museum’s opening in 1931
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