DardenBusinessPublishing:212105 UVA-OM-1354 Rev. Mar. 1‚ 2010 This document is authorized for use only by Haiying Yang at university of Texas at Dallas. Please do not copy or redistribute. Contact permissions@dardenbusinesspublishing.com for questions or additional permissions. WAUSAU EQUIPMENT COMPANY: A LEAN JOURNEY (A) History and Business Background Ashford Elevator Company was founded in 1946 in a small midwestern town. Its first products were grain elevators‚ sold to local co-ops and farms
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CHAPTER 1 Introduction I. EXECUTIVE SUMMARY BJ Marthel International‚ Inc. is a company that engages in trading of heavy equipments and providing contractual services. From its incorporation during April 16‚ 1984‚ it has now established a strong reputation as one of the leading distributors and most reliable service contract providers in the country. Over the years it has achieved a competitive advantage taking into account its core competencies and the generic strategy it employs
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