THESIS ON MARKETING STRATEGY OF [pic] IFFCO-TOKIO GENERAL INSURANCE CO. LTD UNDER THE GUIDANCE OF: MR. RAJESH KANNAN Asst. Vice President Iffco-Tokio General Insurance Co. ltd. SUBMITTED BY: ABHISHEK DWIVEDI BATCH: PGP/FW‚ 2005-2007 TABLE OF CONTENTS ➢ INTRODUCTION ➢ OBJECTIVES ➢ RESEARCH METHODOLOGY ➢ LITERATURE REVIEW ➢ DATA ANALYSIS ➢ RECCOMENDATIONS ➢ CONCLUSION ➢ REFERENCES ➢ APPENDICES ➢ QUESTIONAIRE INTRODUCTION PREVAILING STATE OF INDIAN ECONOMY
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transition to a five star hotel without firing most of the six-hundred employees or spending a large amount on re-training the existing ones. Discussion 1. Could the management of the HI team have been more culturally sensitive and was its strategy correct to achieve its goals? 2. How could HI have better prepared for the takeover? 3. Could Tian Wen‚ the former Chinese general manager‚ have been used in a more advantageous way? In this case‚ the main focus is collision of the two different
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Case 10: Plant Nutrients Inc. Plant Nutrients Inc. (PNI) is a medium-size retailer of crop supplies in Lancaster‚ Pennsylvania. Brian Dunwoodie‚ the general manager‚ is preparing a proposed operating statement for 1999‚ to send to management at PNI’s parent company. This statement must reflect an increase in volume of two percent while maintaining the required 13 percent return on investment in the business. He is considering a number of ways of improving performance including: achieving better
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Title : INTERNAL AND EXTERNAL FACTORS THAT AFFECTS SMART COMMUNICATIONS INC. Contents CHAPTER 1 THE PROBLEM AND ITS BACKGROUND ...................................................................................... 1 Introduction .............................................................................................................................................. 1 Background of the Study..........................................................................................
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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By 2006‚ Phillips Supply‚ Inc. has grown into one of the largest seafood companies in the United States and was the number one U.S. brand for crab meat. The company is a restaurant division‚ the division of catering products that are sold in restaurants and retail division of products that are sold in grocery stores. In August 2006‚ Product Manager at Phillips was responsible for the definition of the communication strategy‚ the decisions necessary to launch its new product‚ first to market pasteurized
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Borders Group‚ Inc. Logistic Management OUTLINE The book industry Borders Group‚ Inc. Phantom Stockout Borders.com & Future Step Q&A The Book industry In book industry‚ the product variety was enormous with more than 50‚000 titles‚ the variety of formats in which books were available had also increased. (Audio‚ leather‚ hardcover‚ paperback‚ and e-book) The sales market of book industry in U.S.A 1.68 billion in 1960s The industry
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expand. Ms. Thorp‚ the treasure of CCIs now proposed an acquisition of Midland Freight Inc. to expand their business by 50% and increase their EBIT by 8.4 million dollars per year. They have ran into the problem whether to finance solely on debt or by issuing common stock to obtain the 50 million dollars in cash they need to acquire Midland Freight Inc. The directors of the company have selected Midland Freight‚ Inc which they believe would fit seamlessly with their current operations‚ the agreed acquisition
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ANALOG DEVICES‚ INC. (A) Analog Devices Inc. (ADI) was a leading manufacturer of integrated circuits that convert between analog and digital data. From 1981 through 1996‚ ADI experienced periods of growth and stagnation‚ both achieving record profits and sales a experiencing its first loss ever. To meet the needs of the changing market‚ management at ADI introduced a number of different management tools to implement change. One such tool was its corporate scorecard. ADI’s corporate scorecard was
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Based on the Case Study "Best Buy Co.‚ Inc.: Sustainable Customer Centricity Model?"‚ Case 24‚ starting on page 24-1‚ complete the following requirements: • Identify their resources‚ capabilities‚ and core competencies • Write two findings of fact‚ with a fully justified recommendation/justification • Comment on classmates’ and instructor’s postings Resources: Best Buy number one resource are their employees that have the skills and knowledge about what they sell. This makes them a service
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