Porters Five Forces Analysis Kababish Restaurant Author: Nida Waseem TABLE OF CONTENTS CONTENTS PAGE NO CHAPTER 1 1 1.1 INTRODUCTION 1 CHAPTER 2 2 2.1 PORTER`S FIVE FORCES FRAMEWORK 2 2.2 THREAT OF SUBSTITUTE PRODUCTS 3 2.2.1 LARGE RETAIL STORES PRODUCTS 3 2.2.2 RESTAURANTS AND FAST FOOD SHOPS OFFERING VARITIES 4 2.3 THREAT OF SUPPLIERS 4 2.4 THREAT OF BUYERS 5 2.4.1 LOCATION 5 2.4.2 PRICE FACTOR 5
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The old name of DHAKA is JAHANGIRNAGAR. It is the capital and the largest city of Bangladesh. Dhaka is located in the geographic center of the country .With its colorful history and rich cultural traditions‚ Dhaka is known the world over as the city of mosques and muslin. Its fame attracted travelers from far and near throughout the ages. Today it has grown into a mega city of about 10 million people becoming the hub of the nation’s industrial‚ commercial‚ cultural‚ educational and political activities
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Contents Contents 1 Introduction 3 Objective 4 Research Methodology 4 Analysis and Interpretations 5 Conclusion 15 Annexure 16 Introduction The project purpose is to decipher the satisfaction level of the consumers as well as to know how effectively the company has segmented and positioned their product. We will also have a better understanding of factors that influence customers buying behaviour. The motive is to identifying the consumers who share similar demographic‚ psychographic
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CHAPTER -I INTRODUCTION Seafood refers to any sea animal or plant that is served as food and eaten by humans. Seafoods include seawater animals‚ such as fish and shellfish (including molluscs and crustaceans). By extension‚ in North America although not generally in the United Kingdom‚ the term seafood is also applied to similar animals from fresh water and all edible aquatic animals are collectively referred to as seafood‚ however in some countries such as New Zealand they are categorized as
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| | |Muller has launched a flavoured milk range | Muller Launches Flavoured Milk Range German dairy giant Müller has revealed plans to move into the flavoured milk channel in the UK with the launch of three Muller Milk products. The company said the range‚ which will be packaged in resealable 400ml bottles‚ will come in chocolate‚ strawberry and vanilla flavours. This is the first time
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Executive summary Table of contents Situation analysis Marketing strategy Financial projection Implementation Executive Summary Nestle Bangladesh Limited is a leading Food company with lots of global strategic brands operating in Bangladesh. MAGGI is one of the strategic brands of Nestle Bangladesh Limited. MAGGI is still the number one brand of noodles in Bangladesh. Its market is around 60% and till 2003 MAGGI grew by 30% annually. However in 2004‚ growth virtually stopped and competitor
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Marketing PROJECT ON PIZZA HUT Submitted To: Submitted By: Dr. Sajeevan Rao Saurabh Gupta Roll No-90‚ Sec-B INDEX S. No PARTICULARS PAGE 1. Pizza Hut- The Introduction 3-5 2. Ansoff Matrix 6 3. Quality Management 7 4. Perceptual Mapping 8 5. Technological Changes 9-10 6. Chase Strategy 11 7. SWOT Analysis 12 8. Segmentation‚ Targeting & Postioning 13-15 9. 7Ps of Services
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Harmful Effects of Chewing Gutkha Gutkha can well be defined as a devil in disguise. Promoted as a mouth freshener‚ this betel nuts and tobacco preparation is designed to release a chemical reaction that makes it an addictive proposition. However‚ most consumers believe that the blended spices and seasonings do not make it as a harmful product! But‚ the truth remains that gutkha; just as any other tobacco product is very addictive and injurious to health. Gutkha has been proved to be carcinogenic
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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CCD: A case analysis Authors: Sachin Bansal Head- Strategy & Brand Marketing sachin@sachinbansal.com Professor Manoj Joshi* Amity Business School‚ Amity University‚ Lucknow Campus‚ Uttar Pradesh‚ India‚ 226010 ®: +91-522-2330934‚ (M) +91-9415017498 E-mail: manoj.joshi.m@gmail.com Electronic copy available at: http://ssrn.com/abstract=1920827 INDEX Section 1: Introduction 1.1 Growth of the Café Industry in India 1.2 Corporate Profile Section 2: Case Study on Café Coffee Day
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