Summer Internship Project Report On “Retailer Satisfaction level Regarding Dairy Products with Special Reference to Reliance Dairy Food Products Ltd” Submitted in partial fulfillment of the requirements for the Two Year Full Time Post Graduate Diploma in Management I.T.S- Institute of Management Greater Noida Session: 2012-2014 Under the Guidance of: I. II. Faculty Mentor - Prof. Vishal Agarwal (Faculty Marketing) Industry Mentor Name - Mr. Javed Hussain (Area In charge) By: Biman Dewan
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Chapter - i INTRODUCTION OF THE STUDY 1 CHAPTER I INTRODUCTION OF THE STUDY 1. Introduction The project work titled‚ “A Study on Employee Retention Techniques among employes in Salem District Milk Producers Union Limited”. The main objective of this study is to evaluate the employee turnover level of the company. Employee is not an economic factor but a total personality having his own feelings and a sense of responsibilities
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The Role of the Local Government in Poverty Alleviation Case study in Blantyre District‚ Malawi 1. INTRODUCTION: This research has been conducted to investigate the role of the local government in poverty alleviation‚ in reference to the projects they design and implement and the contribution this makes in the efforts to develop the society as a whole‚ focussing on the Malawi business capital city of Blantyre. The following terms have been defined for clarification purposes
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Exam: 3hours‚ 19/50 =15.2/40 (-31) Section A: MCQ (20m) Section B: Choose 2 from 3 Questions (15m each) 1. Describe the type of promotional message that would be most suitable for each of the following personality market segments: (a) highly dogmatic consumers‚ (b) inner-directed consumers‚ (c) consumers with high optimum stimulation levels‚ (d) consumers with a high need for cognition‚ and (e) consumers who are visualizers versus consumers who are verbalizers. Give an example of a promotional
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Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used
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UNION BUDGET ANALYSIS . State of the economy before Budget 2014-15 1. Inflation: India’s economy has witnessed low growth and high inflation scenario for 7 out of preceding quarters to March 2014. Non-food and fuel consumer price inflation has remained over 8% for the past two years‚ according to RBI’s assessment. The RBI wants the government to rein
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cdBARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT‚ NEW DELHI Table of Contents Topic Synopsis Section 1: Introduction - The Coffee Café Industry 1.1 Evolution of Coffee Cafés 1.2 The Coffee Café Industry 1.3 Growth of the Café Industry in India Research Methodology Section 2: Case Study on Barista 2.1 Corporate Profile 2.2 Marketing Mix 2.3 Human Resources Section 3: Case Study on Café Coffee Day 3.1 Corporate Profile 3.2 Marketing Mix 3.3
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Page 1 TABLE OF CONTENT S. No Content Page No 1. Executive Summary 2 2. Introduction to HUL 3 3. History of HUL 6 4. Corporate Governance in HUL 16 5. Corporate Social Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company
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Guided Reading Questions 1 (pp. 73-80) 1. Describe the shape of the subcontinent of India. How has the geography and climate affected the development of Indian culture? The subcontinent of India was surrounded largely by ocean due to its location on the edge of the continent. The Hymalayn mountains and two rivers blocked the majority of intrances through land travel. This lead the people living there to be less affected by other cultures and mostly protected from invasion. 2. What does Ganga
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The factors influencing consumer behavior This article is the third in a series of articles about the factors and variables that influence the behavior of consumers. How reacts a consumer? What are the motivations and aspirations that guide him? What are the factors that influence him? Why he will choose a product or brand over another? Today‚ let’s focus on the factors influencing consumer behavior: what are they? How do they work? What is their level of importance to the consumer and how he
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