new market or even to maintain existing markets or client.Only this goods or service that has emotional aspect can influence consumers’ ultimate choice and the price they will pay. Just like Klein(2002)said the product that will flourish in the future will be the ones presented not as ‘commodities’ but as concepts;the brand as experience‚as lifestyle. One of the most important techniques to create emotional aspect is to create brand value through media. As the development of the new media the influence
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Parallels between Measure for Measure and The Merchant of Venice‚ As You Like It‚ and Twelfth Night What is comedy? Funk and Wagnalls New Encyclopedia says: "A comedy depicts the follies and absurdities of human beings." Webster’s Dictionary defines comedy as: "A drama or narrative with a happy ending." Shakespeare’s play‚ Measure for Measure‚ fits both of these descriptions. Follies and absurdities are present in the play: Lucio slanders the Duke‚ not realizing that his crude remarks are
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Introduction The term refers to the favourableness or unfavourableness of a total job environment for people. QWL programs are another way in which organisations recognise their responsibility to develop jobs and working conditions that are excellent for people as well as for economic health of the organisation. The elements in a typical QWL program include – open communications‚ equitable reward systems‚ a concern for employee job security and satisfying careers and participation in decision making
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Lecture III The traditional grammatical classes of words are called "parts of speech". Since the word is distinguished not only by grammatical‚ but also by semantico-lexemic properties‚ some scholars refer to parts of speech as "lexico-grammatical" series of words‚ or as "lexico-grammatical categories". It should be noted that the term "part of speech" is purely traditional and conventional. In modern linguistics‚ parts of speech are discriminated on the basis of the three criteria: "semantic"
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designed to manage and measure staff recruitment efficiency‚ effectiveness‚ and alignment with the culture‚ mission‚ and strategy of the organisation. Apart from surveys and interviews the following represent a few ideas on how the recruitment and selection process and/or its indicators can be measured: Lead time or Hiring cycle e.g. time taken to fill an employee vacancy from advertisement to offer‚ acceptance of position and start of work. Explanation: This is a measure of the organisation’s
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Cognitive behavioral therapy (CBT) is a short-term‚ problem-centered therapy that is used to address psychopathology within the individual (Beck‚ 1995). This model of therapy is used to address issues of depression‚ anxiety‚ eating disorders‚ relational problems‚ and drug abuse‚ and can be utilized when working with individuals‚ as well as within group and family modalities. The core aspects of this therapy include collaboration and participation by the client‚ a strong alliance between therapist
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one be better than the next. Here we will look at two different approaches in explaining the psychodynamic approach and the behavioral approach. Behavior theory is becoming more and more popular because of the emphasis this approach places on teaching self management skills to better control a persons life‚ all without continued therapy. A basic assumption of behavioral perspective is that all problematic behaviors‚ conditions and emotions have already been learned. Thus they can be modified
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The Measure of Success “What do you want to be when you grow up?” is a familiar‚ yet complex‚ question that every child at some time or another has been asked. As a child‚ it is essentially simple to decide what to be; but as that child grows up his or her ideas and passions change. Passion is what drives people to further their education. Everyone has a dream about what their career might look like once they reach adulthood. It is ultimately what we decide to do with our life that determines
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Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions? Eva M. Oberecker and Adamantios Diamantopoulos ABSTRACT The construct of consumer affinity‚ which captures country-specific favorable feelings toward particular foreign countries‚ was recently introduced in the international marketing literature. In this study‚ the authors conceptually advance the consumer affinity construct and develop a measurement instrument for capturing affinity feelings
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Interactive-Behavioral therapy: Group Psychotherapy for Students with Autism 03/10/15 Abstract Youth diagnosed with Autism Spectrum Disorder (ASD) has increased dramatically over the last decade. The amount of research on ASD while still limited is increasing; this paper provides a brief overview to the current definitions and characterizations of Autism Spectrum Disorder.. The foundational issue explored in depth is social skills their deficit and its holistic impact on individuals
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