Sunny Farm Organic Food Company‚ Marketing Plan I. Executive Summery Sunny Farm Organic Food Company is a small start-up company which is located in Dalian and now mainly focuses on the market of Northeast China. Sunny Farm sells many kinds of organic food which include grain‚ vegetables‚ fruits‚ dairy‚ spices‚ tea‚ and animal products. Nowadays‚ organic food’s share of food market is low‚ but it has a huge potential for development. How to compete and how to gain competitive advantage in this
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Infrared Spectroscopy Aim: To obtain IR spectra of know solid sample and liquid sample using the following sample preparing technique: Prepare solid IR sample using Solid Pellet Samplin Technique Use IR is used to identify functional groups. 5 major functional groups easily identified by IR spectroscopy: 1. C=O 2. C–O 3. OH 4. Phenols 5. C–H Instrument details Type of spectrophotometer: Nicolet 380 FT-IR spectroscopy‚ Nicolet Avatar 360 & Thermo Scientific iS10 FT-IR Spectrometer
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Organic Vs. Conventional Grown Food Ever wonder what truly goes in to the food that is produced and sold in our grocery stores. You would be surprised as to what is used to grow the food we eat. Conventionally grown foods can use trace amount of nicotine and arsenic to keep food pest free. Conventionally grown food can be pumped with hormones that allow the crops and animals to grow larger or produce more fruit and vegetables. By using all of the artificial products in conventionally grown
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Marketing Environment : Organic food refers to food items that are produced‚ processed and packaged without using chemicals. Organic food is increasingly becoming popular due to its perceived health benefits over conventional food. The industry is growing rapidly since the past five years and has caught the attention of farmers‚ manufacturers and‚ above all‚ consumers. The health benefits of organic food are more perceived than real. However‚ the public opinion that organic food is healthier than
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4 October 2012 Connie Fisk Food and Well Being Organic Vs. Conventional The newest craze in today’s society is living a healthy lifestyle. Mainly through diet‚ people have been trying to eat healthier foods as well as foods that are better for them. A big factor in many health-conscious buyers decision is one word: organic. If a food holds the word organic it is assumed better then any regular‚ conventional food. But is that true? Is organic food better for you then conventional food? A persons
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(Supporting organic farming and foods) 2 http://afsic.nal.usda.gov/nal_display/index.php?info_center=2&tax_level=1&tax_subject=296 (USDA organic website) 3 http://www.organic.org/education (Supporting organic) Step 2 Evaluate sources: 1. The advantages of organic food‚ you are what you eat: An article about organic food and diseases in non-organic food 2. Organic production: The definition‚ USDA programs‚ Standards and Certifications 3. 10 reasons to support organic in the
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Chemical Fertilizers vs. Organic Fertilizers INTRODUCTION Agriculture is the most primitive occupation of the people which mainly needs land to grow different crops for food and as raw materials for different industries. Industrial use of agriculture for supplying raw materials came much later. Originally land was used for agriculture to supply food for human beings by the use of organic manures particularly animal dung. At the beginning land was used in its natural form to grow food. Land contains
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Welton used to be a Costco food buyer for 14 years. Now‚ she’s going organic‚ that is‚ by managing a restaurant called The Organic Coup. Welton started her organic mission by buying majority of organic and unprocessed foods for her own household. The fruits of her labor came when she first opened her Organic Coup restaurant last month in Pleasanton‚ California. According to Entrepreneur.com‚ Welton sees herself opening 25 more Organic Coup restaurants over the next year and two months. Aside from the
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Organic Pet Food Marketing Plan September 14‚ 2007 NAICS Industry Code: Dog and Cat Manufacturing 311111 Abstract: This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts‚ particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormous
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Organic & Processed Foods There are a lot of differences and similarities with organic and processed foods. I’m sure when everyone was a kid they could eat whatever they wanted and didn’t worry about what it did to their body. I remember when I was younger I would cook a whole Tostito’s Pizza and consume the whole thing myself in under five minutes. I wouldn’t gain a pound and that same night I would have two big macs (back when there was a big mac Monday) and sit on my butt playing video games
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