1. Compare the characteristics of vending machines and convenience stores as channels A: The main sales channels for soft drinks in japan is Vending machines and convenience store. Vending machines: (1) Japan is known as the country in which vending machines widely spread and it accounts for approximately 40% of sale channels for soft drinks. (2) Each vending machine must be stocked with good balance of product to attract diverse need (3) Secure a prime installation location is difficult unless
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A Comparison of the Carbonated Soft Drink‚ Ready-to-Eat Breakfast Cereal and Specialty Coffee Industries Using Porters Five Forces Michael Porter’s framework describes an industry as being influenced by five forces: buyer power‚ supplier power‚ threat of substitutes‚ threat of new entrants and the degree of rivalry between existing firms within the industry. A strategic business manager can use Porter’s model to more clearly understand the industry environment in which its firm operates and to
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market for soft drinks continued to drive positive off-trade volume sales growth in 2011. According to analyst group Sanford Bernstein‚ between 2005 and 2010‚ Germany’s soft drinks market increased by 10% in value‚ to EUR12.2bn (US$16.6bn). Carbonated soft drinks were the top performers‚ growing value by 23%. Volume sales for the total soft drinks market increase by 11.6% over the same period‚ to 20.1bn litres. Additionally‚ in 2009‚ Germany was ranked as the highest consumer of soft drinks in Europe
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the Indian soft drink industry. The author will use Porter’s National Diamond as a framework to conduct the industry analysis of the Indian soft drink industry and will draw clear conclusions and recommendations of entering into the Indian market. Market Overview Throughout 2010‚ the Indian soft drinks market generated total revenues of $3.8 billion‚ representing a compound annual growth rate (CAGR) of 11% for the period 2006 – 2010. During the period 2006 – 2010‚ the Indian soft drinks market
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References: The Disadvantages of Soft Drinks Healthy Eating | SF Gate (2004) The Disadvantages of Soft Drinks EverydayHealth.com (2012) Photo Gallery: 10 Tasty Soda Alternatives. [online] Available at: http://www.everydayhealth.com/photogallery/soda-alternatives.aspx#/slide-1 [Accessed: 8 Dec 2012]. Fn.com.my (1936) Soft Drinks. [online] Available at: http://www.fn.com.my/index.php/business-a-brands/soft-drinks [Accessed: 9 Dec 2012]. 4) Fn.com.my Awards Fn.com.my (2008)
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Bibliography: DEFINITION: Consumption of carbonated soft drinks. Litres per person per year‚ 2002. SOURCE: Global Market Information Database‚ published by Euromonitor via NationMaster
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CONTENT PAGE No. 1. 2. 3. 4. Content Content Page Objectives Acknowledgement Part 1 Part 1 (a) Part 1 (b) Part 2 Part 3 Page 1 2 3 4 5 5. Part 2 (a) Part 2 (b)(i) Part 2 (b)(ii) Part 2 (b)(iii) Part 2 (c)(i) Part 2 (c)(ii) Part 2 (c)(iii) 6-7 8 8 9 9 9 9-10 6. Part 3 (a)(i) Part 3 (a)(ii) Part 3 (b)(i) Part 3 (b)(ii) Part 3 (b)(iii) Part 3 (b)(iv) Part 3 (c) 11 11 12 12 12-13 14 15-16 17-18 19 7. 8. Further Exploration Reflection
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answer this questionnaire and describe soft drinks industry characteristics. The soft drink industry is concentrated with the three major players‚ Coca-Cola‚ Pepsi‚ and Cadbury Schweppes Plc.‚ making up 90 percent of the $52 billion dollar a year domestic soft drink market. This market is a mature one with annual growth of 4-5% causing intense rivalry among brands for market share and growth. 1. Why is the concentrate business or industry so profitable? Soft drinks concentrate producers gross margins
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1.Age 13-16 17-20 21-25 26-30 31+ 2. Gender Male Female 3. How often do you by soft drinks in a week? 1 2 3 4 5 6 7 8+ 4. What’s the most common soft drink do you buy? ____________________________________________________________________________________________ 5. What size bottle do you usually buy? __________________________________________________ 6. Do you prefer to buy a bottle or a can?
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year-on-year)‚ re- spectively. Although there are no official figures for soft drink sales in Vietnam‚ it is expected that soft drink consumption in the market is moving in the same positive direction as the alcoholic sector. The alcoholic sector’s market structure is changing. The low-end market is contracting‚ as rising consumer incomes begin to erode consumer price sensitivity‚ according to Vietnam’s Beer‚ Alcohol‚ and Soft Drinks Association (VBA). Particularly‚ the high-end segment in Vietnam
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