PROJECT REPORT ON “A Comparative Study of soft drinks” POST GRADUATION DIPLOMA IN MANAGEMENT (Session: 2010-2012) Submitted By: Shiva Bhardwaj EBS ID- 0101PG009 ERA BUSINESS SCHOOL DWARKA SEC -9 NEW DELHI PREFACE Research report is an integral part of management courses. Project report experience refers to knowledge and skills acquired by a student by participation in activities performed by professional. It is distinct from an education in which theoretical knowledge is
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the group of firms producing the same principal product. This model is used for the industry analysis :- POTER’S FIVE FORCES ON COCA-COLA The environment analysis of coca-cola industry can be done as :Buyers There are many companies to buy the soft drink products. The companies that purchase cold drink includes Fast food franchises‚ food store‚ convenience stores and vendings. Generally‚ the individual buyers for small retails do not have pressure on coca-cola industry. But‚ the large retailers
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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every day. Thinking that soda won’t cause the child any immediate harm is unfortunately common.” (Khara) Unfortunately for the United States‚ it’s one of the first countries to start drinking soft drinks. Soda can also be termed as soft drink‚ coke or fizzy drink and is consumed by all ages worldwide. (Khara) Soft drinks can cause tooth decay‚ dehydration‚ obesity and more‚ and also contain tons of preservatives and artificial sweeteners. It isn’t just parents giving their children soda‚ it’s also the
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Press Service August 5‚ 2003 NEW DELHI -- One of India’s leading voluntary agencies‚ the Center for Science and Environment (CSE) said Tuesday that soft drinks manufactured in India‚ including those carrying the Pepsi and Coca-Cola brand names‚ contain unacceptably high levels of pesticide residues. The CSE analyzed samples from 12 major soft drink manufacturers that are sold in and around the capital at its laboratories and found that all of them contained residues of four extremely toxic pesticides
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Coke Ethical Issues Our product is quite healthy. Fluid replenishment is a key to health. Coke does a great service because it encourages people to take in more and more liquids. - Michael Douglas Ivester‚ Coke’s Chairman and CEO. Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars
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vast population through television ad’s‚ it has expanded into restaurants throughout China that sell food which increases internal heat‚ and it has a strong CSR rapport amongst the Chinese. – Wang’s Fortune Tea is situated very well in the Chinese soft drink market. Free Powerpoint Templates Page 3 Business Strategy • Based on the concept of “internal heat” and that Wang’s Herbal Tea can reduce internal heat‚ an age-old concept in Chinese culture • New Brand positioning following the SARS outbreak
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Company strategies and Tactics Evaluation of Company’s Current Position Evidence of Company’s Success Prospects for Future Growth Conclusion Appendices Executive Summary Irn Bru is one of the biggest companies in the UK for carbonated soft drinks. Throughout this report you will see what the company is about‚ what different marketing strategies and tactics it uses to succeed. I will be analysing the company’s current position and how things look for it in the future‚ and what its future
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world’s number one brand according to Interbrand. Based in Atlanta‚ Georgia‚ the company distributes carbonated soft drinks‚ light and diet beverages‚ waters‚ juices and juice drinks‚ teas‚ coffees‚ energy and sports drinks in over 200 countries. Even though Coco-Cola’s beverage portfolio caters primarily to Carbonated Soft Drinks‚ the company has been expanding fast into the non-carbonated soft drinks category in response to a shift in consumer demand and a greater emphasis on healthy options. The Company
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companies have had and still have great reputation and continue to take risks due to their high capital. Both Coke & Pepsi have segmented the soft drink industry into two divisions‚ via – 1.Production of soft drink syrup. 2.Manufacturing & distribution of soft drinks at retail level. Coke & Pepsi have chosen to operate primarily on the production of soft drinks syrup‚while leaving independent bottlers with more competitive segment of the industry.The purpose of this report is to gain insight
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