University of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: Questions | Answers | What is meant by the term media convergence with regard to technology‚ and how has it affected everyday life? | Technological convergence is the process by which existing technologies merge into new forms that bring together different types of media and applications. New devices and technology usually handle one medium or accomplish some basic tasks;
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kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption
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Media and Children Nowadays‚ popularization of media is promoted‚ and people are naturally involved in mass media: we can find mass media everywhere in our daily lives. For instance‚ we watch television‚ read newspapers‚ listen to radio‚ and use internet often‚ and all of them are mass media. Actually‚ mass media is useful for educated people now‚ because it is important for them to grasp world affairs‚ and what things are going on in society. In addition‚ media is a convenience in various ways:
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Mass media denotes a section of the media specifically designed to reach a very large audience such as the population of a nation state. The term was coined in the 1920s with the advent of nationwide radio networks‚ mass-circulation newspapers and magazines. However‚ some forms of mass media such as books and manuscripts had already been in use centuries. The term public media has a similar meaning: it is the sum of the public mass distributors of news and entertainment across media such as newspapers
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“Advertising In The Media” Our life will remain incomplete without the media. The radio‚ television‚ newspaper and internet are some forms through which we get information. The common people believe the news given by the media. So‚ the media should be very careful before giving any news to the public. They have to cover important happenings‚ in all the fields‚ around the world. The media covers news of public interest such as political happenings‚ sports‚ city news‚ national news‚ international
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Media Plan Group Project Handout PRA3010 Media Planning (Spring 2014) For this final project‚ you will work in a team to put together a strategic media plan for a brand. Each team can function like a media agency/group. Your task is to conduct research and put together a plan that will help elevate the client’s brand to a new level in the market place. You need to convince the client that you have the best plan to help the brand achieve its objectives. You have to rely on the library’s databases
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4. Does globalisation imply cultural homogenisation? Your answer should consider specific local and global media examples and should include reference to the Appadurai and McChesney article in the course reader. Globalization plays an important role on the world and society today. Furthermore globalization is very arguable that it will induced cultural homogenization. Globalization can be simply defined by the process of cross culture between nation and nation or the process of international integration
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Media in the courtroom Cameras In the Courtrooms have been known to give an artificial element of what is really going on in the Courtroom‚ some parties tend to act differently when the cameras are rolling‚ cameras should be used with discretion while in the Courtroom.(Chance‚1995) Informing the Public: Even though the public wants to be informed cameras should use discretion while in the courtroom. Informing the public can be a very risky
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Media influence or media effects are terms used in media studies‚ psychology‚ communication theory and sociology to refer to the theories about the ways the mass media affect how their audiences think and behave. Mass media plays a crucial role in forming and reflecting public opinion‚ connecting the world to individuals and reproducing the self-image of society. Critiques in the early-to-mid twentieth century suggested that media weaken or delimit the individual’s capacity to act autonomously
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Influence of Media on Society Media‚ the name alone to everyone seems all too familiar‚ however the meaning and purpose of the word is understood differently amongst people. For ages media has been a key source for knowing what is happening throughout the world. As time evolved the speed in which media information becomes available has increased dramatically‚ but the quality of media is one to question. Today our media behavior changes all the time because the gratifications we seek from the media are in
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