ASSIGNMENT 01 - MEDIA STUDIE: Mass Communication and Media Theory ASSIGNEMT UNIQUE NUMBER 377647 TABLE OF CONTENTS 1 INTRODUCTION 1 2 APPROACHES TO THE STUDY OF MASS COMMUNICATION 1 2.1 The communicator 1 2.2 The meaning of medium 1 2.3 The message 2 2.4 The meaning of audience 2 2.5 The meaning of “communication” in mass communication 3 3 THE ROLE AND FUNCTIONS OF THE MEDIA 3 3.1 Normative Theory: Postmodern Perspective 4 3.1
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Addiction and the media Do you think that the media plays a role in substance abuse in adolescents and in adults? The attitude towards drug and alcohol abuse has changed dramatically throughout history. Stefan Hall analyzes the way addiction has been dramatized and how the attitude towards drugs have gradually changed from stark warnings about the dangers to satire and slapstick. (Hall) Fade in‚ Fade out: addiction Recovery‚ in American film. The media has used countless advertising
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Mass media’s influence over youth culturre -Media manipulation- The mass media shapes everything we read‚ hear and watch online. It exploits the difference between perception and reality. (can put in sg fb stats http://www.socialbakers.com/facebook-statistics/singapore) Moral decay of youth Moral can be depicted as pertaining to good manner or the distinction between right or wrong behaviour. Its synonyms include righteous‚ just‚ virtuous‚ and good while decay is the gradual destruction
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The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio‚ recorded music‚ film and television transmit their information electronically. Print media use a physical object such as a newspaper‚ book‚ pamphlet or comics‚[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards‚ signs or placards placed
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Media and Children Nowadays‚ popularization of media is promoted‚ and people are naturally involved in mass media: we can find mass media everywhere in our daily lives. For instance‚ we watch television‚ read newspapers‚ listen to radio‚ and use internet often‚ and all of them are mass media. Actually‚ mass media is useful for educated people now‚ because it is important for them to grasp world affairs‚ and what things are going on in society. In addition‚ media is a convenience in various ways:
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2. "New media usher in dramatic transformations in the public sphere” Do you agree? Your answer should include reference to the articles of Van Dyick‚ Howley and Scannell in the course reader. New media has transformed the way we receive and produce content. New media such as the internet is making it easier for people to get their opinions across which creates content and allows a two-way dialogue. New media and technologies such social media networks change the way a person perceives the world
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Social media: A brief history and the implications for business leaders Introduction Over the last three decades‚ the Internet‚ as well as recent technology innovations‚ have transformed everyday life. From the way we communicate‚ to the way we shop for goods and services‚ the Internet has undoubtedly redefined how we interact with each other and even redefined our expectations. The Internet has not only helped the world overcome what was one of the biggest obstacles in communications‚ distance
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Media Stereotyping When you turn your TV on‚ what do you see? Most likely a white male as a protagonist‚ an African-American getting arrested‚ a Mexican yard man‚ maybe a black woman cussing and exhibiting verbal aggressiveness‚ an Asian owner of a pawnshop in some sketchy ghetto town‚ or a Pakistani terrorist with a last name too long and complex to pronounce. Racial stereotypes of ethnic minorities have become extremely prevalent in advertising‚ entertainment and other forms of digital and broadcast
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Interactive Media— What’s that? Who’s involved? Elaine England and Andy Finney ATSF January 2002 ATSF White Paper—Interactive Media UK—©2002 ATSF 1 Interactive media - what’s that? For those people that have been part of the digital revolution this query seems rather trivial. But it is experience and expertise that allow people to discuss terminology without actually defining the terms. It is easy to forget how long it takes to get up to speed! For those people starting off on the quest
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The role and functions of the mass media are frequently a subject of debate in modern societies and critically asses a range of theories of their influence on beliefs and behaviours. From the beginning of 15th century with the development of media‚ it had the simple meaning of communication‚ which used tools to produce‚ store and deliver information. Later‚ society witnessed new ways of spreading more types of information as in data‚ image‚ sound and communication tools between people. Modalities
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