20-16-2013 ASSIGNMENT NO: 2 MEDIA GIANTS AND CROSS MEDIA ACTIVITIES. DEFINE THE UNDERSTANDING OF THE MEDIA STRATEGIES OF THESE MEDIA GIANTS. MEDIA GIANTS AND CROSS MEDIA ACTIVITIES A World of Blurred Media Boundaries Six related trends describe the mass media world at the turn of the twentieth century. 1 media fragmentation 2 audience segmentation 3 distribution of products across media boundaries 4 globalization 5 conglomeration 6 digital convergence. MEDIA FRAGMENTATION: This term
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Social Media: Today’s mainstream media Social media is the buzz! Today it has become a part of company’s marketing strategy. Traditional marketing is being sidelined by social media. The difference between traditional marketing and social media? Shouting vs. Sharing Social media Trade shows Sponsorships TV‚ radio and print Company website Direct mail What do we mean by social media? Why there is so much of buzz‚ and how will B2B companies will benefit? Social media facilitates
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Social Media Due Date: 6th December 2012‚ 3pm Executive Summary Nowadays‚ in this rapid technology developed society‚ the social media is growing mature. Social media is a channel that provides direct access information throughout the world‚ it giving businesses and individual an opportunity to share their thought‚ products and services and news with other people. As there is a trend of switching demand from traditional media tools to social media‚ marketers realised that social media is an
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Real Beauty In the world today‚ the media makes it hard for a girl to be comfortable with her body. Society‚ in general‚ persuades young women to feel that any size above a two is too big. “In 1950‚ when televisions were first finding their way into homes‚ the media’s portrayal of “the ideal” female figure was drastically different than it is today. At that time‚ mannequins and models more or less reflected the average woman’s size. Mannequins and models have grown thinner by the year‚ increasingly
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Portrayal of women in the media A recent UNESCO report describes the common images of women in the media: “the glamorous sex kitten‚ the sainted mother‚ the dishonest witch‚ the severe corporate and political climber.” The report‚ states that at the current rate of progress on stereotyping women‚ it will take another 75 years to achieve gender equality in the media. Popular magazines: These types of magazines are trying to feature female image with appearance unattainable for average women
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Media Traditional Television Media convergence is inevitable as new media challenges the dominance of traditional media and traditional media reacts to this challenge. Discuss. Introduction Media convergence has become an issue over the last ten years as new technologies such as the Internet and computers have become intermingled with ‘traditional media’ such as television and newspapers. This media convergence transcends social‚ cultural‚ economic‚ technological and industrial changes‚ all of
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Task 1 BRAAAP Company Introduction Braaap started with a vision of making motorcycling more fun and more accessible‚ so more people could experience what we love in motorcycling. Their plan from the beginning was to build a Motorcycle that could compete with the custom built American race bikes‚ but be affordable. Be World Class. With a dream of building a world class niche Motorcycle brand braaap founder Brad Smith set out to find manufacturing partners that could build the dream bike
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Assignment # 1 Is Mushroom Growth of Electronic Media Is End of Print Media Is Mushroom Growth of Electronic Media Is End Of Print Media The Difference between Print Media & Broadcast Media: Media refer to different channels that are used to transmit‚ store and deliver data or some information from one place to other‚ one person to other as well as to the masses. This term is also used as mass media. The need for media rose from the fact that by nature human being loves to communicate
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and audiences within a media area which you have studied? Technological convergence refers to the availability of media products across a wide range of platforms. The iPad‚ smartphone‚ Xbox and laptop are all examples of this. They bring together different technologies in one place. For example‚ a smartphone allows you to call and text‚ listen to music‚ take photos‚ browse the internet‚ play games‚ find your location‚ watch TV‚ book a taxi or even a flight and use social media apps to constantly stay
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contribute information as a “journalist”. Therefore‚ the “subject” of social media’s has changed from traditional journalists to all the users. The following discussion will be based on this clarification. 1. Social Media Functions Self-expression: In the context of social media‚ self-expression has been enhanced to the main and fundamental function for mass individual users. Facebook and Twitter users have identified their top 3 activities: “comments on daily activities”‚ “upload and share
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