Content Analysis Research Methods Joanna Blanco-Velo What is content analysis? “…a systematic‚ replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding .” (Berelson‚1952) "any technique for making inferences by objectively and systematically identifying specified characteristics of messages" Holsti (1969) not restricted to the domain of textual analysis‚ but may be applied to other areas Forms of content analysis • Quantitative
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The following six questions are addressed in a critique of an article entitled: Controversial Rap Themes‚ Gender Portrayals and Skin Tone Distortion: A Content Analysis of Rap Music Videos. This article was published in the Journal of Broadcasting and Electronic Media and written by Kate Conrad‚ Travis Dixon‚ and Yuanyuan Zhang. Kate and Yuanyuan are PhD students in the Department of Speech Communications at the University of Illinois at Urbana-Champaign. Travis is Assistant Professor of Speech Communication
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HISTORY Bursa Malaysia previously known as Kuala Lumpur Stock Exchange (KLSE‚ Bursa Saham Kuala Lumpur in Malay) dates back to 1930 when the Singapore Stockbrokers’ Association was set up as a formal organization dealing in securities in Malaya. The first formal securities business organization in Malaysia was the Singapore Stockbrokers’ Association‚ established in 1930. It was re-registered as the Malayan Stockbrokers’ Association in 1937. The Malayan Stock Exchange was established in 1960 and
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The Portrayal of Women in Hamlet "Frailty‚ Thy name is woman‚" quoted by Shakespeare himself‚ alluding to the claimed inherent weakness of womens’ character. In Shakespeare’s Hamlet‚ women are portrayed in a very sexual manner and are looked down upon‚ which is a result of the Prince’s deep seated issues. One issue that Hamlet faces is misogyny towards women‚ which is an ongoing problem throughout the entire play. The second issue that Hamlet deals with is the Oedipus Complex‚ which can be seen
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A CRITICAL STUDY ON USER GENERATED CONTENT ( UGC ) MA ART & DESIGN ( VISUAL COMMUNICATION & NEW MEDIA BACKGROUND OF THE STUDY The emergence of a second generation web development and design that include communication‚ information sharing‚ interoperability‚ and collaboration‚ Web 2.0 ‚ an expression made in 2004 by web-business mogul Tim O’Reilly‚ have led to the development of web based communities‚ services and applications such as social-networking sites‚ video-sharing sites‚ wikis‚ blogs
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Has Media Portrayal of Homosexuality Shifted/Changed Attitudes About the Subject? Introduction Attitudes about homosexuality have shifted greatly over the past 40 years‚ beginning with the sexual revolution of the 1960s. Mass media appears to have played a major role in more widespread acceptance of homosexuality‚ however negative perceptions still exist. In order to probe the level of acceptance among college students and what shapes their perceptions of homosexuality‚ a study was conducted
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Aboriginal Content in Canada Ontario‚ the province with the largest population of aboriginals‚ put forth an educational framework that suggested a need for a curriculum that incorporated Aboriginal cultures and perspectives in order to improve Aboriginal student learning outcomes (Kim‚ 2015). Kim (2015) analyzed the Ontario grades 7-12 textbooks in order discover the extent and quality of aboriginal content within the Ontario science curriculum documents. From the mixed method content analysis
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HOW IS RACE PORTRAYED IN THE HOBBIT BY J.R.R. TOLKIEN? J.R.R. Tolkien began writing The Hobbit in 1930 and it was published in 1937. In 1930s Europe‚ the political climate was turbulent. The Great Depression of the 1930s crippled the world’s economy. The rise of anti-Semitism in the 1930s emphasized its hatred of the Jews as a race and not only the Jewish religion. There were frequent pogroms of Jewish people occurring in Eastern Europe and the rise of Nazism in Germany led to the mass extermination
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The portrayal of the Puritan society is negative. The Puritans had different beliefs of society‚ religion‚ and the family structure. They believed men were the head of the house and made all the important decisions. They felt the women were just there to take care of the housework and kids. The family structure they had kept everyone on the right path with God and any lechery or any kind of sexual sin was punished severely. Some women found guilty for any kind of crime‚ in extreme cases were put
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Fifth Edition GLOBAL MARKETING A DECISION-ORIENTED APPROACH Svend Hollensen _ • CONTENTS Preface Guided tour Acknowledgements Publisher’s acknowledgements Abbreviations About the author XVI XXX xxxiv xxxvi xli xliv PARTI THE DECISION WHETHER TO INTERNATIONALIZE 1 Global marketing in the firm Learning objectives 1.1 Introduction to globalization 1.2 The process of developing the global marketing plan 1.3 Comparison of the global marketing and management style of SMEs
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