COM3702/101/3/2013 Tutorial letter 101/3/2013 Media studies: policy‚ management and media representation COM3702 Semesters 1 & 2 Department of Communication Science IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS 1 2 3 3.1 3.2 3.3 4 4.1 4.2 4.3 5 6 7 8 8.1 8.2 8.3 8.4 9 10 11 INTRODUCTION ............................................................................................................................ 3 PURPOSE OF AND
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the dog in his arms‚ covered in blood and then moved him to safety so the dog did not die in the street. Pit bulls are often shown by the media to be dangerous and violent and you are likely to hear only negative stories about how they have been killed or killed someone. African-Americans are also portrayed in negative ways and they most often are seen in the media regarding death‚ stealing‚ or murder. Therefore‚ the pit bull represents the negativity that is associated with African-Americans and it
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7 Traditional Media Chapter 11 Lecture Objectives • Understand the role of media planning within the advertising campaign • Describe the advantages and disadvantages of using the following media within an advertising campaign as well as understanding how they are measured for effectiveness • Television • Radio • Cinema • Print • Outdoor • Product placement One-way Communication Model Two-way Interactive Communication Model This is how Australians use media… Free to Air TV
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Transnational media industries National cinema is a form of art and entertainment and it signifies national identity. However‚ national cinema should be replaced with transnational cinema to help strengthen the link between national cinema and national identity. National cinema refers to films that are produced in a particular nation. National film industries should be protected due to their function in that they enable the viewer to imagine him/herself as part of the national community and its
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Your role models are people that the media exposes you to. You want to be someone‚ but not yourself! And now you say media does not influence you! Oh come on‚ it surely does! Mass media does affect the way in which masses think and act. It influences their behavior both positively and negatively. The positive effects are surely celebrated by one and all. But the negative effects are not conducive to a healthy society. Here‚ we will try to understand how media influences us negatively. Media’s
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Different genres of films and their impact on the spectators No other art form has had quite the impact on our lives that the motion pictures have. Everybody loves stories. We want to watch different movies‚ depending on the mood‚ temperament and circumstances. The most important thing is to choose the right genre. The term genre is used a lot around the movie industry to break down the type of film into categories. It’s difficult to place a lot of films in a single category
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Australian film industry with the Hollywood studio system. You will need to approach this in relation to finance/funding structures. “Show me the money!” When Tom Cruise’s character exclaims this in Cameron Crowe’s Jerry Maguire‚ audiences can now look upon it with a slight sense of irony. One of the most notorious Hollywood catch phrases of our time can succinctly sum up the state of Hollywood’s production system in one line. In comparison to Hollywood and its vast output of film media‚ Australia
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consumerist desires of the Indians . The advertising industry in India acts as a catalyst of these desires as the advertising in India was primarily confined to media like newspapers‚ television etc. The industry has evolved from small businesses to a whopping 300 billion worth industry. It is currently one of the major industries in the tertiary sector. Various businesses look up to advertising as a tool to cash on lucrative business opportunities. The industry has been experiencing a sea of change from
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spheres. There are different ways of getting information — mass media‚ travelling‚ visiting museums‚ meeting people and others. Mass media play an important role in our life. It includes newspapers‚ magazines‚ books‚ radio‚ television‚ internet‚ phones and computers. People are united into one global community with the help of mass media. People can learn about what is happening in the world very fast using it. The earliest kind of mass media was newspaper. The first newspaper had written in 59 B.C.
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A STUDY ON MARKET POTENTIAL AND BUSINESS SUSTAINABILITY OF HYDERABAD BEATS IN MEDIA INDUSTRY INTRODUCTION The present study covers Hyderabad Beats; an upcoming community newspaper of Hyderabad is in its maiden stages of progression into the world of Media and Advertising. It is a concept born out of novel ideas from a group of enthusiasts. The basic premise of Hyderabad Beats” lies in the belief that “today’s cities have grown into very vast areas‚ where in each and every place has too many opportunities
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