Media Plan Group Project Handout PRA3010 Media Planning (Spring 2014) For this final project‚ you will work in a team to put together a strategic media plan for a brand. Each team can function like a media agency/group. Your task is to conduct research and put together a plan that will help elevate the client’s brand to a new level in the market place. You need to convince the client that you have the best plan to help the brand achieve its objectives. You have to rely on the library’s databases
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Relationship between media and politics Politics‚ in the broadest sense‚ is the activity through which people make‚ preserve and amend the general rules under which they live. So no one is out of politics in society and politics is in our way of life. On the other hand‚ media in the 21st century continues to perform its three main traditional functions---to inform‚ educate and entertain. So‚ politics is a great source of information for media in order to inform us and a great topic to educate us
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5 (a) Explain the factors that influence the content of the news. The mass-manipulative model argues that the content of the mass media is largely controlled and determined by members of ruling class‚ with the object of using the mass media to maintain their control over the proletariat. The do this either by diverting them from seeing the class relations of a capitalist society for what they are‚ or by portraying any groups who challenge bourgeois control as sinister‚ dangerous and misguided
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1.0 Introduction Mass media‚ a term defined as a section of the media specifically envisioned and designed to reach a very large audience. The term mass media was first coined back in the 1920s in the advent of radio networks‚ mass circulation newspapers and magazines; although mass media was present centuries before the term become common. Before the invention of television‚ the mass media in which commonly referring to newspapers and radios‚ was mainly a platform of news and information to
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them on to other men and boys. The exposure that young boys and other men retain from what masculinity should be‚ is not limited to what their family consciously projects on to them‚ but also in various forms of media. Such as‚ on television‚ within the film at the movie theaters‚ social media influencers and accounts‚ and especially from their peers. The portrayal that boys and men are given in regards to how they should behave in order to blend in and be accepted with the norms that are placed within
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The media can often have a large impact on public opinion. The general community can be swayed based purely upon how the news carries a story. This places a massive responsibility on the media. They must decide what is appropriate and how to address certain topics. In the cartoon the author was describing the impact the media can have on presidential races. People‚ in general‚ like to know the gossip about candidates. They like hearing the dirt‚ it brings the nominees down to the level of
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within reach now. Media is a mean of transmitting the message‚ thought‚ opinion and view point. In the beginning‚ man used horse and other animal to send the message to the receiver. It took time to deliver the message and the probability of spoiling the message was on the top. Now man has entered the age of science and technology. They have explored . They have got a tremendous achievement in many field as well as Electronic Media. We are living in the era of electronic media. None can avoid and
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Media Violence In An Electronic Society In Scharrer’s article “The behavioral‚ affective‚ and cognitive implications of media violence: Complex relationships between young people and texts” she explores the correlation between media violence and rising rates of violent acts. She makes the claim that media violence desensitizes younger children to either fear or recreate the violent acts they see in media. This correlation between violent images and violent acts is undeniable and clearly supported
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Mass media’s influence over youth culturre -Media manipulation- The mass media shapes everything we read‚ hear and watch online. It exploits the difference between perception and reality. (can put in sg fb stats http://www.socialbakers.com/facebook-statistics/singapore) Moral decay of youth Moral can be depicted as pertaining to good manner or the distinction between right or wrong behaviour. Its synonyms include righteous‚ just‚ virtuous‚ and good while decay is the gradual destruction
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kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption
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