10 Special Tuesday‚ February 9‚ 2010 New Delhi NATIONAL YOUTH READERSHIP SURVEY 2009 NATIONAL BOOK TRUST-NATIONAL COUNCIL OF APPLIED ECONOMIC RESEARCH Indian Youth: Demographics & Readership Youth Demographics Population (Million) Census 2001 Total (All India) Youth (13-35 years) Literate youth (13-35 years) Share of youth Youth to total population Literate youth to total population Literate youth to total youth 37.8% 26.6% 70.0% 37.9% 27.4% 72.8% 1‚029 390 273 NYRS 2009 1‚213 459
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Media habits of target audiences After conducting survey for Hi5 bread‚ we managed to get more information of the media habit of our target audiences. On our survey‚ question 10 asks in terms of television which media is most preferred. From the responses‚ 60% answered tv3‚ 20% answered tv2‚ 8% answered ntv7‚ 6% answered tv1‚ 4% answered 8tv‚ and 2% answered others. From the results‚ it clearly shows that TV 3 is the preferred media that would be used for advertizing because majority of the respondents
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A look at the world media landscape for children and youth immediately presents two opposing themes: opportunities and risks. For example‚ globalization of media brings opportunities to broaden children’s outlooks and provide more equal access to information‚ but it also threatens cultural identification and values. Technological advances bring the promise of new skills and greater youth participation in society‚ but also increase the risk of child exploitation and informational divides. There
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Media and youth When I wake up in the morning‚ I listen to the radio while getting ready‚ I watch television or YouTube while eating dinner and listen to the radio while driving. Aside from me‚ if we see teenagers are almost always around the media. And as teenagers‚ their minds are a lot more absorbent to the things being spread by mass media. How can media not influence people’s lives? We see Miley Cyrus singing with bikinis and doing all nasty things‚ hear about our favorite celebrities getting
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ATS 2439 Youth Media Assessment 1 This essay will address the reasons behind why global entertainment shows targeted at young audiences are significant on a political level and illustrates that why do these reality TV shows attract such a wide range of audiences‚ particularly aimed at young people. And the case study of Zhejiang Television’s 2012 reality talent show The Voice of China will be introduced to analyse how the ‘entertainment’ factor has been infused into the political process.
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Media‚ the widest influence known to humans. The powerhouse of civilization. Why do the youth of today praise the photo-shopped bodies of Victoria Secret or Calvin Cline Models? Why do they thrive to keep track of the latest fashion trends that they see within the pages of popular magazines such as Vogue or Cosmopolitan? It’s the type of question that has no real answer‚ but far too many consequences. The ‘perfect’ body. Browse through the magazines‚ it’s there. Most teens will do anything to
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Media plays a very important role in our everyday lives and has a very strong influence in the moulding of youth. Media also has a strong influence on moulding the Youth as a social category. Examples of media are newspapers‚ television‚ radio‚ Internet and magazines. The youths always feel like being as fashionable as their favorite film actors or actress. They often feel like copying the hairstyle that their favorite television actor and sports person has. I am sure some of the girls among us
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Patrick Carr and Maria Kefales‚ are the authors of the chapter “Heartland and the Rural Youth Exodus”. The chapter is from the book‚ “Hollowing out the Middle: The Rural brain drain and what it means for America”. Migration of young people to the urban centers is a major concern that has attracted debate among various stakeholders. Better living standards and search for good jobs are some of the reasons for such migration. The development of small towns is stagnating resulting into untapped resources
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Impact of media use on children and youth The influence of the media on the psychosocial development of children is profound. Thus‚ it is important for physicians to discuss with parents their child’s exposure to media and to provide guidance on age-appropriate use of all media‚ including television‚ radio‚ music‚ video games and the Internet. The objectives of this statement are to explore the beneficial and harmful effects of media on children’s mental and physical health‚ and to identify
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PSYCHOLOGICAL SCIENCE IN THE PUBLIC INTEREST VOL. 4‚ NO. 3‚ DECEMBER 2003 Copyright © 2003 American Psychological Society 81 Summary—Research on violent television and films‚ video games‚ and music reveals unequivocal evidence that media violence increases the likelihood of aggressive and violent behavior in both immediate and long-term contexts. The effects appear larger for milder than for more severe forms of aggression‚ but the effects on severe forms of violence are also substantial
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