C H A PTE R 1 RESEARCH M E TH O D O LO G Y 1 Research Methodology is a way to systematically solve the research problem. The Research Methodology includes the various methods and techniques for conducting a Research. "Marketing Research is the systematic design‚ collection‚ analysis and reporting of data and finding relevant solution to a specific marketing situation or problem". D. Slesinger and M. Stephenson in the encyclopedia of Social Sciences define Research as "the manipulation
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Psychological warfare and role of media Psychological warfare (PSYWAR)‚ or the basic aspects of modern psychological operations (PSYOP)‚ have been known by many other names or terms‚ including Psy Ops‚ Political Warfare‚ “Hearts and Minds”‚ and Propaganda. Various techniques are used‚ by any set of groups‚ and aimed to influence a target audience’s value systems‚ belief systems‚ emotions‚ motives‚ reasoning‚ or behavior. It is used to induce confessions or reinforce attitudes and behaviors favorable
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For the final project‚ I chose my own identity‚ which is an Asian American woman. To begin‚ I am going to define what it means to be Asian American. This typically refers to people living in the United States who identify as Asian. Typically‚ when we think about Asian American‚ we tend to primarily associate it with East and Southeast Asian countries such as China‚ South Korea‚ Japan‚ and Vietnam. In addition‚ the Asian American identity actually entails bicultural identities. This is generally
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creative press or environment (Ng‚ 2007). Therefore‚ creativity transcend further than having a novel idea. It has to be manifested in the real world as a tangible creative product. The concept of creativity differs between the Western and the Asian societies. Study by Niu and Sternberg (2006) compares the development of conceptions of creativity between the East and West. Both ancient Westerners and Chinese conceptualised creativity having the feature of goodness‚ including moral goodness. However
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have some rational thinking why you would like to select it to be shipped to your specific country) * Recession started in 1947 to 2010 * Demand is lower‚ so they need to excess capacity and sell to the world * The target market in all Asian pacific * China and japan are the biggest industries in the world * India has the large population * Common wealth nations –Australia and New Zealand * Malaysia and Indonesia are a pair‚ both tropical * China and japan are a pair
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BUSINESS ANALYSIS OF ASIAN PAINTS INTRODUCTION Asian Paints Limited (APL) incorporated in 1942 ranks among the top ten decorative paint companies in the world. It has presence in decorative and industrial coating segment of the paint business. Besides‚ the Company operates around the world through its subsidiaries Berger International Limited‚ Apco Coatings and SCIB Chemicals. APL has its presence in almost all the segment through its brands Royale in the premium segment‚ Apcolite in the mid-segment
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The Roaring Tigers and the Asian Miracle Until a few years ago one could not open the pages of a public affairs magazine without running into a commentary claiming for example that ¡®Asian countries have developed a new and superior form of capitalism that is beating the pants off Western‚ free market economies¡¯ (Altfest‚ 1998). Between 1965 and 1990 the economy of East Asia grew faster than all other regions of the world‚ roughly three times as fast as other developing regions and twenty-five
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CASE 15: ASIAN PAINTS Core Issues: 1. Fall in demand expected for home building‚ renovations and repainting work in Indian market due to financial crisis. 2. Excess capacity due to aggressive expansion by players in the Indian paints industry during the economic boom period of 2003 – 2007. Foreign firms entering into the Indian market also exacerbated the excess capacity. 3. Difficult choices that Asian Paints would have to make: • Whether to further rationalize its portfolio by
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explores what the media‚ mass media and mass communication is. As well as a major focus on the hypodermic needle theory also known as the magic bullet theory on the reception analysis‚ the passive audience and the encoding and decoding model with reference to relevant theorists and statements and examples from Africa and other countries. In conclusion this essay states that the reception analysis and the hypodermic needle theory both are important and complex in understanding the media and the active
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COM 3703 MEDIA STUDIES: MEDIA CONTENT AND MEDIA AUDIENCES SEMESTER 2‚ 2013 PORTFOLIO TABLE OF CONTENTS PAGE 1. INTRODUCTION 3 2. COMMUNICATION AND MEDIA SEMIOTICS 3 3. TEXTUAL ANALYSIS 3 4. NARRATIVE ANALYSIS 5 5. MEDIA AND VISUAL LITERACY 7 6. MEDIA‚LANGUAGE AND DISCOURSE 8 7. CONCLUSION 10 8. SOURCES CONSULTED 10 9. SELF ASSESSMENT 10 10. ADDEDUM A 11. ADDENDUM B 12. ADDENDUM C 13. ADDENDUM D 14. ADDENDUM E 1. INTRODUCTION
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