A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
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The Role of Perception in the Decision Making Process According to Robbins‚ S. (2005) “Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment”. The role of perception in the decision-making process goes beyond the five senses‚ touch‚ sight‚ smell‚ hearing‚ and taste. The representation of perception in decision-making is based on a person’s internal understanding and personal analysis of environmental observations
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around the world people are exposed to the world in different ways. What someone in Asia might perceive could be totally different than how someone in America might look at it. Culture plays a major role in how we all look‚ or perceive‚ things. Perception is the how you interpret some information that is given to you. You have two major ways of figuring out how you feel about certain stimuli‚ top-down perceptual processing and bottom-up perceptual processing. The top-down perceptual processing
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most crucial is one’s perception. Perception is shown with an initial reaction‚ followed by an immediate reaction‚ and these reactions are the basis for all decisions made after. Every reaction is the basis of an individual’s decision when presented with a situation. Society negatively alters the perception‚ and furthermore reactions and decisions‚ of people‚
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1. Social perception has many psychological concepts‚ which include The Primacy and Recency Effect and The Halo Effect. Firstly‚ the Primacy Effect is the theory that a person’s initial impression of a subject based on information given‚ is one in which they are most likely to remember; whereas the Recency Effect focuses on the impact of further information given about a subject later on. A very striking study was conducted by the psychologist Luchins. In 1957‚ Luchins produced two description of
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In today’s society both male and female images of beauty can be harmful. One of the problem’s women in society face is the pressure to be the ideal feminine beauty. It is a known fact that when women look into fashion magazines and watch television‚ there are always contents shown based on weight‚ beauty‚ and body care. Every woman has an agenda to keep herself looking in an appropriate manner‚ but there are women who take a life risk to achieve and impossible look that they are not naturally born
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Perception in the Arts The subjectivity of perception makes art what it is. Art is all about perception and individuality‚ since everyone has a different background‚ experience‚ taste‚ and opinion about any artwork. To determine the extent to which perception plays a role in the development‚ and the existence‚ of the arts‚ it is essential to identify the knowledge issues of perception in regards to the area of knowledge. First‚ is perception consistent and definite? Does previous knowledge (prejudice)
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desire. Most people would agree with the meaning‚ because in this “modern society”‚ love is an individualized emotion. Emotion‚ as defined in Webster‚ is a very strong feeling. What about commitment? What about the effects of culture and media in our societal perception of love? Love for the most part is assumed to be an experience that has remained same throughout time‚ and therefore‚ one has not often considered its history. According to University of Leeds sociological research‚ references to love
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praised it for the strong message it conveyed‚ some lamented that the ad was not “entirely” positive. I am not getting into this debate. I am just happy that some company‚ some beauty product making company is taking an initiative to change something ubiquitous. “Whitening” products are the hottest selling thing in the beauty market these days. I used to buy them too because I thought I needed them. Obviously whitening products are to turn a dark complexion into a lighter one and since we “fair is
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“Perception is more than just a sensation” Introduction Sensation is the passive process of bringing information from the outside world into the body and brain. Perception is the active process of selecting‚ organising and interpreting the information brought to the brain by the senses. Sensation and perception are two distinct processes‚ which collaborate to help us make sense of our environment. Perception requires physiological mechanisms and psychological components‚ these combine to help
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