20-16-2013 ASSIGNMENT NO: 2 MEDIA GIANTS AND CROSS MEDIA ACTIVITIES. DEFINE THE UNDERSTANDING OF THE MEDIA STRATEGIES OF THESE MEDIA GIANTS. MEDIA GIANTS AND CROSS MEDIA ACTIVITIES A World of Blurred Media Boundaries Six related trends describe the mass media world at the turn of the twentieth century. 1 media fragmentation 2 audience segmentation 3 distribution of products across media boundaries 4 globalization 5 conglomeration 6 digital convergence. MEDIA FRAGMENTATION: This term
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Introduction: Throughout the centuries‚ media has played a key role in the development of companies and in the incubation of capitalism mutations. The history of media shows that media and its effects have been around since the beginning of humanity and have been conglomerating into different nations developing the methods of communication. According to the French radical theoretician Regis Debray‚ there are “three historical ages of transmission technologies: the logo-sphere‚ the grapho-sphere
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Introduction The media in Kenya is a diverse and vibrant growing industry. There are more than 90FM radio stations‚ 14 television stations and a massive number of formal and informal print newspapers and magazines. For a long time the Kenya Broadcasting Corporation (KBC) dominated Kenya ’s electronic media scene as the only nationwide broadcaster‚ but with time‚ privately owned media houses have taken charge to the point of mockingly reporting the recent strike of KBC staff. Relations between
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Media & Society Assignment 1 Why the media matter and why critical engagement with the media is necessary. Use your chosen point of focus (e.g. political economy) to argue for the importance of having a critical understanding of media. Why should we be concerned with media ownership and concentration? Why should we care about the ideologies the media perpetuate? Try to relate your arguments to solid‚ practical examples. Media are “…technologically developed communication industries‚ normally
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The type of business‚ purpose and ownership of two contrasting business In this task‚ I will be describing the type of business‚ purpose and ownership of Thorpe Park and Langley Park for girls. For each organisation‚ I will have to describe the range including local‚ national‚ international and global; public‚ private‚ not-for-profit and voluntary; primary‚ secondary and tertiary. Furthermore‚ I would describe the purpose which also includes product/service and the difference between profits or
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Commercialization of Indian media The media industry across the globe has witnessed spectacular changes in the recent years. There has been a considerable change in the perception of media in the olden times‚ as revolutionary instruments and powerful political players. Today‚ the media is perceived more as businesses with a motto of `remaining profitable’. The growing competition along with the trend of confinement of media ownership to a few major transnational conglomerates has further intensified
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There are many different ways in which people communicate such as‚ through the phone‚ through personal encounters‚ and by attending work place‚ school‚ seminars etc. Though media is not the only communication medium used to dispense the flow of information‚ its importance in developed countries is worth mentioning as it has been the main source to inform people on political issues or current affairs as well as being as the main source of entertainment. The flow of information from one geographical
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University of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: Questions Answers What is meant by the term media convergence with regard to technology‚ and how has it affected everyday life? Convergence is the process where several media channels come together to exists and operate in synergy or rather in harmony. A convergence is basically seen in every person’s cell phone‚ glance down at your palm and there sits a device that
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Monopoly: in media economics‚ an organizational structure that occurs when a single firm dominates production and distribution in a particular industry‚ either nationally or locally Oligopoly: in media economics‚ an organizational structure in which a few firms control most of an industry’s production and distribution resources Limited Competition: in media economics‚ a market with many producers and sellers but only a few differentiable products within a particular category; sometimes called
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MEDIA/CULTURAL IMPERIALISM AND NATIONAL IMAGE. THE WAY FORWARD FOR NIGERIA. INTRODUCTION Information plays a paramount role in every form and context of relations. The spheres of information range from local‚ regional‚ national and international‚ both as a means of communication between people and as an instrument of understanding and knowledge between nations. The media is often owned by the rich and the capitalists. Thus whoever controls it has a very powerful instrument in his hand for he
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