A Guidebook i Concepts and Terms in Educational Planning A Guidebook Y.P. Aggarwal R.S. Thakur Operations Research and Systems Management Unit National Institute of Educational Planning and Administration July‚ 2003 17-B‚ Sri Aurobindo Marg‚ New Delhi - 110016 ii Concepts and Terms in Educational Planning Prepared for publication by (Late) Dr. Y.P. Aggarwal and Dr. R.S. Thakur National Institute of Educational Planning and Administration 17-B‚ Sri Aurobindo Marg‚ New
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MEDIA PLANNING The largest category in your advertising budget is likely to be your media costs--the dollars you spend for air time on radio or for ad space in newspapers‚ magazines‚ and more. Because of this‚ it makes sense to have a sound plan to manage that investment. You’ll want to set goals. You’ll want to describe strategies for achieving them. You’ll have to organize the day-to-day tasks of carrying out the strategies. The tool you’ll need to do this is a media plan that begins with an overview
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20-16-2013 ASSIGNMENT NO: 2 MEDIA GIANTS AND CROSS MEDIA ACTIVITIES. DEFINE THE UNDERSTANDING OF THE MEDIA STRATEGIES OF THESE MEDIA GIANTS. MEDIA GIANTS AND CROSS MEDIA ACTIVITIES A World of Blurred Media Boundaries Six related trends describe the mass media world at the turn of the twentieth century. 1 media fragmentation 2 audience segmentation 3 distribution of products across media boundaries 4 globalization 5 conglomeration 6 digital convergence. MEDIA FRAGMENTATION: This term
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A plan is like a map. When following a plan‚ you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to go or what to do next. You should Plan your future as that’s where you are going to spend the rest of your life. Many people believe that it is unnecessary to bother much about the future because of the uncertainties life can offer but in fact making plans is beneficial
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Lecture 8: Media Selection Knowledge of media options The Media Process The Media Selection process Against clear objectives and the specific parameters (Budget‚ timing ‚ regionality‚ seasonality etc) we need to go to our “armory of weapons” to determine those most appropriate. Seven Guidelines of Media Selection 1) objectives and goals will have the most influence on media selection 2) budget plays a major role often precluding first choice media 3) deploying all your
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Media Recommendations An effective advertising plan is only one part of your overall marketing plan. Effective advertising and promotional materials are born from a strong marketing plan. You want everything integrated and working together. The better your marketing plan is‚ the more effective your advertising plan will be. When it comes to accurately portraying and promoting our product in the media we took into account the general demand for the product throughout the year. Being that pizza
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The Media Mix Media mix means the advertising strategy encompasses the use of more than one type of advertising media to get its message across the target audience. A combination of media types is known as the media mix. No advertiser can rely only on one medium to reach his audience. Even a small advertiser having a small media budget has thousands of media from which to choose. A typical media mix for consumer products‚ such as a soft drink‚ will include television‚ outdoor‚ POP and even the
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THE SOCIAL MEDIA HANDBOOK FROM AMATEUR TO PRO AUTHOR: HARDIK JOSHI SHARE: A PUBLICATION CHAPTER 1 THE BASICS SHARE: 3 THE SOCIAL MEDIA HANDBOOK Every brand aspires to be on social media but most don’t know where to start from. So let’s start with looking at some social media basics. Why are you expected to be around? Firstly‚ be sure of the reason for your existence on social media. A number of brands want to set up their presence just because everyone else is
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Media planning is generally the task of a media agency and entails finding media platforms for a client’s brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives. In the process of planning the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed
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Detecting Media Bias Jeffrey E. Ferreiras University of Phoenix Critical and Creative Thinking 16 December 2012 Aimee Nichols When reading the media one must always consider that media may be bias‚ people may have incentives or hidden agendas and the facts may be conflicting. In order to properly evaluate and decide what information makes sense and what seems like a lie the audience should practice critical reading. A critical reader is able to separate fact from interpretation; to
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