Samsung electronics global marketing operation Instruction: 1. Each student will read the case(s) ahead of time before attending to the class. 2. Your group will be assigned to one or several questions in class. 3. After a thorough group discussion‚ your group will outline/summarize your answers into a PPT file and drop it onto the Blackboard’s drop-box. 4. Your group will present and lead the discussion of the question(s) assigned to you. Although the group in charge will be the major discussants
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WARRANTY SERVICE POLICY & PROCEDURES SAMSUNG offers warranty service for all our different mix of products. Below is a description of the services offered for the various product groups: SAMSUNG products carry a full warranty for the period specified. Some SAMSUNG products carry different warranty periods due to the nature of the product’s design‚ manufacture or expected use‚ the warranty applies from the date of purchase by the first customer. General Terms & Conditions 1. The warranty
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accomplish mutual goals. One type of group defined in consumer behaviour is reference groups. Marketers use reference groups effectively to create desire‚ need or to promote a product or service. In my case‚ Samsung also used different types of reference groups to promote its product‚ Samsung Galaxy S3. While purchasing a product or service‚ consumers usually have contact with other people whether it’s direct or indirect‚ which in return affects their purchasing decisions. Depending on how attractive
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SWOT ANALYSIS OF SAMSUNG MOBILE in China Strengths Weaknesses － Six Sigma’s Quality Control － Product Design of Fashion and Beauty － Advanced Technology and Innovative Capability － Peculiar Strategy to Attract Talent － Excellent International Brand Image －Operating strategy is conservative‚ and there is supplier shortage －Low contribution rate to the low-end consumer market －Rely heavily on Android System ‚there is instability factor. Opportunities Threats － With advancement of
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Field course Strategy & Innovation Samsung: Transformation from follower to innovator Final Paper Name: Frank Molema Studentno.: s1656287 Supervisor: Dr. H. Snijders Table of Contents 1. Introduction 3 2. Industry analysis 4 2.1 General environment 4 2.2 Market Factors 7 2.3 Porter’s Five Forces 11 2.4 Conclusion Industry Analysis 13 3. Company Analysis 14 3.1 Business Model 14 3.2 Company Strategy 15 3
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How doe’s online media in relation to the past transform consumer behaviour and audience response? For media audiences‚ the Internet has changed everything. It has changed the way in which we communicate as a society‚ and the way in which we live our daily lives. We now rely on the internet to provide us with information in which we need to know‚ where as in the past we would have had to of taken a trip to the library and looked for books. There are three main ways that sum up the way in which
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What makes the Samsung brand successful? Marketing has been defined by The Chartered Institute of Marketing (2001) as …“the management process responsible for identifying‚ anticipating‚ and satisfying customer requirements profitably”… This essay will focus on the technology sector and attempt to uncover what makes the Samsung brand successful. Using key marketing theories of branding concept‚ brand equity and brand positioning in a logical order it will critically evaluate these concepts in
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Nowadays‚ some may hold the opinion that using mass media‚ include television‚ radio and newspaper‚ obviously influence on the thoughts and behaviors of people. But‚ others think that what people think and behave in daily life has nothing to do with mass media. As far as I am concerned. However‚ I disagree that Mass media influences people’s ideas. When people watch TV‚ listen to radio and read newspaper‚ people would be shaping their ideas. My arguments for this point are listed as follows; The
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1.Samsung’s Background Samsung started its business back in 1938‚ as an agricultural product producer. In 1969‚ Samsung became a low cost black and white TV manufacturer‚ known as Samsung Electronics Company (SEC). To support for its growing business‚ Samsung acquired a semiconductor business‚ and was set for a future in electronics business. During this period‚ Samsung focused on R&D‚ and supply chain to improve the quality of its products. In 1997‚ during the Asian financial crisis‚ SEC had
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Samsung Case Problem Analysis We at Samsung want to create brand value for our customers. What should our value proposition be to the consumers? How can we maximize our value proposition to the needs of our target base? Looking forward‚ we would like to differentiate ourselves from our competitors on several fronts; we would like to emphasize the concept of digital convergence in our hardware devices therefore associating our brand name with cutting edge technology. Also our direct competitor
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