Group project Report & Presentation “Project on – Designing a Marketing Plan” I. Project Brief Each team needs to select any company and its brand in India. Students are required to follow below instructions: • Recommend appropriate one-year marketing plan of one brand of the chosen company. • Determine your assumption of marketing objectives‚ human resource objectives and financial objectives. • Make sure that the marketing plan is suitable with the product’s target market
Premium Marketing
MAGGI 2-MINUTE Noodles is one of the largest & most loved snack food brands that defines the Instant Noodles category in India. We’ve recently launched two new flavours in the short space of two months – Thrillin Curry & Tricky Tomato Noodles. Blending Emotions with ingredients ‚ the two new flavours deliver strongly on “Taste Bhi Health Bhi”. It is now available in 5 delectable flavours: Masala‚ Chicken‚ Tricky Tomato‚ Thrillin Curry and Romantic Capsica. Maggi noodles is a brand of instant
Premium Maggi Instant noodles Ramen
400050. For the Academic Year 2009- 2010. 24 29 38 44 50 60 2 ACKNOWLEDGEMENT. We would like to thank our professor; Mr Samir Virani who gave the opportunity to make this project through which we have gained valuable information on the topic “Maggi.” We would also like to thank all my friends for helping and making the project successful. These acknowledgements are one way where we can actually thank the people who have been instrumental in the making of this project. With their help the project
Premium Maggi Brand Brand management
Maggi Noodles the Top Dog in Noodle market Submitted by Abhishek Pareek FT13198 (Section A) MAGGI… happiness in 2 minutes Introduction: Maggi is owned by Nestle and is one of the few brands which have created a category for themselves in the food market in India. Maggi is mostly known for the noodles which are marketed under the same brand name. Maggi noodles were launched in Indian market in the early 1980’s with the intentions of exploring the possibilities in the instant food market in
Premium Maggi Marketing Ramen
Media planning is generally the task of a media agency and entails finding media platforms for a client’s brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives. In the process of planning the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed
Premium Advertising Mass media
MEDIA PLANNING The largest category in your advertising budget is likely to be your media costs--the dollars you spend for air time on radio or for ad space in newspapers‚ magazines‚ and more. Because of this‚ it makes sense to have a sound plan to manage that investment. You’ll want to set goals. You’ll want to describe strategies for achieving them. You’ll have to organize the day-to-day tasks of carrying out the strategies. The tool you’ll need to do this is a media plan that begins with an overview
Premium Advertising Mass media
MAGGI-Taste Bhi‚ Health Bhi Need: Maggi understood that there was a need of a product that took less time to cook and was also good to eat. Brand: Maggi as a brand has become synonymous with instant noodles. Due to its good taste‚ wide range of products‚ affordability and attractive packaging and promotional strategies‚ Maggi has an extensive mass appeal. Segmentation: Maggi has segmented its market as below: Age group: Since the eating habits and preferences have a direct relation to the age
Premium Maggi Ramen Instant noodles
Lecture 8: Media Selection Knowledge of media options The Media Process The Media Selection process Against clear objectives and the specific parameters (Budget‚ timing ‚ regionality‚ seasonality etc) we need to go to our “armory of weapons” to determine those most appropriate. Seven Guidelines of Media Selection 1) objectives and goals will have the most influence on media selection 2) budget plays a major role often precluding first choice media 3) deploying all your
Premium Advertising
PRODUCT ND BRAND MANAGEMENT TERM PAPER PROPOSAL A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING INTERNATIONAL MANAGEMENT INSTITUTE‚ NEW DELHI EXECUTIVE POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED TO: Prof. S. Balasubramanian SUBMITTED BY: ALOK GUPTA (08XPGDM05) MODAK PRIY (08XPGDM31) SATENDRA TOKAS (08XPGDM46) SUDEEP KUMAR KUNDU (08XPGDM50) VINEET DIXIT (08XPGDM59) ACKNOWLEDGEMENT We hereby regard our sincere thanks to Prof. S. Balasubramanian ‚ IMI New Delhi under
Premium Maggi Branding Brand equity
analyzing tones of marketing related information from innumerable sources of Nestlé’s powerful Brand MAGGI Instant Noodles. All information was critical and needed to be evaluated with full concentration and determination‚ the study of MAGGI Noodles that was launched first in India in the year 1983‚ by Nestle Limited‚ which became synonymous with noodles. This research tries to find awareness of MAGGI Noodles. The introduction provides the company background‚ operational & other important information
Premium Marketing Instant noodles Maggi