last five decades or so‚ the media and its influence on the societies‚ has grown exponentially with the advance of technology. First there was the telegraph and the post offices‚ then the radio‚ the newspaper‚ magazines‚ television and now the internet and the new media including palmtops‚ cell phones etc. There are positive and negative influences of mass media‚ which we must understand as a responsible person of a society. Before discussing the influence of mass media on society it is imperative
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The Characteristics of Media Goods and the Media Economics Structure Introduction Media is‚ to a large extent‚ a complex industry covering comprehensive areas‚ ranging from business operation to creative ideas. However‚ at a fundamental level‚ the study of media economics mainly focuses on the main players of the industry: companies‚ consumers as well as the environment. That is to say‚ the media economy can help us analyze and understand the relations among the producers‚ viewers‚ advertisers
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The Mass Media 1. Functions i. Information Function ii. Surveillance Function iii. The Social Function - Entertainment - Socialisation iv. Commercial Function v. Political function 2. Key types i. Traditional Media - Print (newspapers‚ magazines‚ billboards‚ books) - Electronic Media (radio‚ television‚ film) ii. New Media - web-based and mobile technologies (the Internet‚ social media‚ etc) 3
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"THE ROLE OF NEW MEDIA IN SOCIETY" By: Miriam Gutierrez Marlene Mendoza. ABSTRACT In the following test was given to determine the characteristics of the media that preceded the digital age‚ with the intent to better understand the workings of technology and communication and semiotic processes involved. Are explained through a historical context theories accompanied by recognized experts in the field. Martin Barbero and Néstor García Canclini us to understand democratization in the past decades
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In general‚ "media" refers to various means of communication. Media‚ the name alone to everyone seems all too familiar. For ages media has been a key source for knowing what is happening throughout the world. As time evolved the speed in which media information becomes available has increased. Nowadays media depends on Electronic media which includes television‚ radio‚ etc‚ Print media which includes newspapers‚ magazines‚ etc and Social media‚ media disseminated through social interaction. In the
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There are many implications of the Global Media Oligopoly such as subjectivity and a decrease in infant media companies. Global media oligopoly refers to the market for media services has become dominated by a few giants that have established powerful distribution and production networks (Schiller‚ 1999). A major implication of Global Media Oligopoly is Subjectivity which can be defined as a biased or an opinionated view. Global Media Oligopolies controls majority of the audience within a market
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and my opinion has been shaped through peer discussion and class materials. However‚ there is still something about value and culture conflicts frustrated me. This course is called “Women and The Media”‚ and the instructor tried to make us better understand gender and the role women are playing in media and our society through different ways‚ such as movie‚ peer discussion‚ and even online conversation with guest speaker. Among all class materials‚ I like the movie part the most since I believe visual
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Freedom of the press and journalistic ethics is an important topic today in India — with the word ‘press’ encompassing the electronic media also. There should be a serious discussion on the topic. That discussion should include issues of the responsibilities of the press‚ since the media have become very prominent and very powerful. In India‚ freedom of the press has been treated as part of the freedom of speech and expression guaranteed by Article 19(1)(a) of the Constitution‚ vide
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explores what the media‚ mass media and mass communication is. As well as a major focus on the hypodermic needle theory also known as the magic bullet theory on the reception analysis‚ the passive audience and the encoding and decoding model with reference to relevant theorists and statements and examples from Africa and other countries. In conclusion this essay states that the reception analysis and the hypodermic needle theory both are important and complex in understanding the media and the active
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Introduction to Media Studies ICOE2005 Fall 2012 Mondays 14:45–16:45 Professor: Joseph Bender Course Description What is/are the media? Who produces and influences them and under what circumstances? How do the media represent reality? What effects do they have on the audience? To what extent are the media globalized or different across countries? What is new about the new media? The course considers the nature of mediated communication‚ historical transformations in and functions of media‚ and
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