Chapter 3 Quantitative media measurements In the last chapter‚ we outline the process of media planning. When a media planner has made decisions on reach‚ frequency and continuity‚ s-he will proceed to select media and media vehicles. To measure the media performance of a media plan‚ we will approach it in both qualitative and quantitative ways. Qualitative factors refer to the general characteristics of the media that are often subjective‚ such as intrusiveness‚ demonstration power‚ sound
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What is Marketing? Marketing comes in a wide variety of flavors based on audience‚ media platform and business in today’s evolving and dynamic marketplace. Therefore‚ it’s no surprise that marketers define what they do differently. Inspired by the 31 PR Definitions article‚ here’s a roundup of seventy-two marketing definitions by experienced practitioners across different specialties. Marketing Definitions To start‚ here are explanations from the American Marketing Association (AMA)‚ marketing’s
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This definition shares some homogeneous attributes with the definition of the Euro gang Network with its reference to durability‚ territorial space or geographical orientation and more significantly a unique youth group identity that fixates on violent and illegal activities. On the other hand‚ albeit any group of young people can be defined as a gang‚ it is their criminal and violent activities that engender fear and as a result‚ it is perceived as problematic in society (HM Government‚ 2010). Equally
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beer. CONSUMING WHILE WE CONSUME MEDIA While watching TV: 31% of kids (ages 8-17) eat or drink while watching in the morning 21% of kids eat or drink while watching in the afternoon 27% of kids eat or drink while watching in the evening While using the Internet: 19% of kids eat or drink while using in the morning 2% of kids eat or drink while using in the afternoon 4% of kids eat or drink while using in the evening Source: "How Children Use Media Technology" from Knowledge Networks/Statistical
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In Violent Media is Good for Kids‚ Gerard Jones argues that violent forms of media in our pop culture can be used as a means of helping kids cope with rage. Throughout his essay‚ Jones promotes the idea that kids should use “creative violence” as a tool to transfer their negative emotions rather than acting out on them (197). Although Jones points out valid arguments to defend violence in media‚ he fails give a clear definition to determine what constitutes it. Thus‚ he excludes all other forms of
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Introduction and Meaning of the Topic (Role of Mass Media in Educating the Rural People) Within a span of fifty years‚ the media technology has been utilized by developed as well as developing countries of the world for the purpose of qualitative improvement of education. The basic freedoms of a democratic society are freedom of speech‚ freedom of the press‚ freedom of assembly and freedom to petition. Besides these freedoms‚ rests of the freedoms are freedom of religious expressions‚ of politics
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News Media Bias: A New Theoretical and Methodological Approach By Peter Brinson Allegations of media bias are nothing new in the United States. Though conservatives have been the most vocal in recent years‚ liberals have also been known to argue that the news media systematically presents information in a way that privileges the opposition’s viewpoint. This debate has been carried out in the popular press as well‚ with each side struggling to provide the definitive proof that the media disadvantages
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There are many different definitions for the word “gang”. For the purpose of this paper‚ the definition used by youth service agency workers‚ police officers‚ community outreach workers‚ judges‚ criminal justice planners‚ probation officers‚ prosecutors‚ public defenders‚ educators‚ city council members‚ state legislators‚ ex-convicts‚ and past and present members of gangs will be used. In 1975‚ Walter Miller asked a national survey of these professionals for their definition of the word “gang”. They
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Selfishness Selfishness is something that humans have been accused of since the beginning of time. Selfishness as a definition is the quality or the condition of being selfish‚ or in a more complex meaning can be known as being devoted to or caring only for oneself; concerned primarily with one’s interests. Being selfish is not something that all humans try to be‚ but is something that every single one of us are. Every individual in the world has had a goal that they want to achieve or a milestone
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What ruins Love? Everyone knows that love is hard to come by but what they don’t know is how to handle it when it does come by. Many things in life can destroy a happy marriage or the perfect relationship. Relationships are not pitch perfect as they show in movies. To be in relationship it is essential to take a responsibility to stick with it when things go wrong. Dishonesty‚ long distance‚ mistrust‚ misunderstandings‚ difference in priorities‚ circumstances etc. there are endless reasons that
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