TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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Alicia US II 24 April 2013 Media Bias Research Paper When a journalist or any other media outlet reports news with a point of view and not just the facts‚ it is called media bias. Media bias can happen in several forms. These include selective reporting of facts‚ omission of facts and deliberate distortion. Media bias in America comes mainly in two forms‚ conservative and liberal. Major media outlets are sometimes known for their bias reporting. The Fox News Channel tends to have a more conservative
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number of tasks an individual can do b. increase job efficiency c. increase job effectiveness d. increase job satisfaction of middle management Q3. Strategic planning as a broad concept consists of a. corporate strategy and business strategy b. strategy formulation and strategy implementation c. inputs and outputs d. environmental analysis and internal analysis Q4. According to Herzberg‚ which of the following is a maintenance factor? a. Salary b. Work itself c. Responsibility d. Recognition
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Media planning is generally the task of a media agency and entails finding media platforms for a client’s brand or product to use. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives. In the process of planning the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed
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that plagues us everyday without us even realizing it is media bias. We see it in the news. We see it on our favorite sitcoms. We read it everyday in the paper. Yet‚ we really don’t recognize it when we hear it or see it. Media bias is evident in every aspect of the media‚ yet the problem is that we don’t even recognize it when it is right in front of our faces. Are the impressions that we form about individuals a product of the media? Do we form certain opinions about particular types of people
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How Social Medias and Modern Technology Have Affected Today’s World? Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s‚ a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and
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Essay New media vs. old media Examining the effects of social media on real-life relationships The effects of social media on real-life relationships Social media have become part of everyday life for people all over the world and is influencing society‚ individual persons and even interpersonal relationships. Social media are defined as “web-based services that allow individuals to construct a public or semi-public profile within a bounded system‚ articulate a list of other users
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Social Media Table of Contents Table of Contents 2 Introduction 3 Traditional Marketing 3 Social Media 4 Advantages 4 Challenges 5 Disadvantages 5 Conclusion 7 References 8 Introduction Social media has become more widely used in the past few years while traditional methods have been used less. There are many ways to use social media to market an event. It can be used to reach to a great number of people‚ keep in contact with attendees‚ and
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Running Head: Mahatma Gandhi- Influence‚ Integrity and Tide of Social Change Gaurav Masram Entertainment Business MS- Campus Full Sail University Executive Leadership‚ MAN629 Steve Adkins Full Sail University January-12-2013 Mahatma Gandhi- Influence‚ Integrity and Tide of Social Change The past has witnessed eminent men in the form of kings‚ political leaders and sages who made the world a better place to live. Only few were able to lead an entire nation and bring
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Allan Bell The Language of News Media (περίληψη: Γιώργος Σαµαρτζής) Written by a linguist who is himself a journalist‚ this is a uniquely account of the language of media news. Allan Bell emphasizes the importance of the processes which produce media language‚ as stories are moulded and modified by various hands. He stresses it is indeed stories that journalists and editors produce‚ not articles. These stories have viewpoint‚ values and structure that can be analysed. He is concerned
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