STRATEGIC MARKETING PLAN OUTLINE I. Executive Summary. A one-to-three-page synopsis of the plan providing highlights of the current situation‚ objectives‚ strategies‚ principal actions programs‚ and financial expectations. II. Situation Analysis A. Category/competitor definition B. Category Analysis 1. Aggregate market factors a. Category size b. Category growth c. Stage in the product life cycle d. Sales cyclicity e. Seasonality f. Profits 2. Category factors a. Threat of new entrants/exits b. Bargaining
Premium Marketing
Strategic Plan Johnson Controls 2012 History In 1885‚ Warren Johnson inspired the future‚ launching an industry focused on energy efficiency and a company poised to explore new ideas and enter new fields. This foundation has ignited the customer-focused innovation of thousands of employees for more than 125 years. Our 170‚000 employees now creates quality products‚ services and solutions to optimize energy and operational
Premium Financial ratios Automotive industry Gross profit margin
Planning WellCare Health Plans‚ Inc. was founded in 1985. The company is headquartered in Tampa‚ Florida and offers Medicaid and Medicare managed care health plans for over two million members. It offers “health plans for families‚ children‚ the aged and disabled‚ and provides prescription drug plans” (WellCare‚ 2014). Wellcare employs over 5‚000 employees (SWOT Analysis‚ 2014). This paper will outline strategic and operational plans for WellCare‚ describe how these plans will achieve the goals
Premium Management Health care Health
Retirement Plan Proposal and Communication Plan Student Name Course Number Date Instructor Name Retirement Plan Proposal and Communication Plan The Employment Retirement Income Security Act of 1974 (ERISA) is a federal law that sets minimum standards for most voluntarily established pension and health plans. It was established to regulate the implementation of employee benefits‚ such as medical and disability programs (Martocchio‚ 2009). With federal laws like this in place‚ it is very imperative
Premium Pension
Research Proposal: It addresses a particular project: academic or scientific research. It also contains extensive literature reviews and must offer convincing support of need for the research study being proposed. Doctoral dissertations begin with research proposal; the proposal must be accepted by a panel of experts (usually professors) before the actual research can begin. In addition to providing rationale for the proposed research‚ the proposal must describe a detailed methodology for conducting
Premium Scientific method Research Science
Business Proposal Business Description Business Description This is a summary that can answer the question: what kind or type of business am I in? You must be able to answer this with a one sentence answer that summarizes everything you’ll do. You’ll use this as a tag line when meeting business people as you market your business or as an introductorily statement presented to a lender. Structure Define your business as a Sole Proprietorship‚ Partnership‚ C Corporation‚ S Corporation or
Premium Corporation Limited liability company Business terms
What should you include in the proposal? Regardless of whether you are applying for the MJur‚ MPhil or PhD programmes‚ your research proposal should normally include the following information: 1. Title This is just a tentative title for your intended research. You will be able to revise your title during the course of your research if you are accepted for admission. Examples of the thesis titles of some of our current and recent research students can be seen on our Current Projects page.
Premium Scientific method
the times. Two years ago‚ the leading financial group in Malaysia‚ Malayan Banking Bhd. (Maybank)‚ embarked on a massive IT project to revamp its communications and collaboration infrastructure. Tunku Alizakri Alias‚ vice president and head of strategic planning in Maybank’s corporate planning department‚ says the project came about because there was a need for better communications and collaboration within his department. Thus‚ he made a request for a new messaging and collaboration application
Premium Starship Enterprise Kuala Lumpur Collaborative software
WRITING A RESEARCH PROPOSAL Writing a proposal is not an easy task for anyone‚ and it may be especially difficult if you have not done one before or if you have not done much writing. The job takes diligence‚ commitment and hard work. But all the hard work is well worth it. The Format of a Research Proposal Here is a basic outline of what should be contained in a research proposal and a few comments on each of these sections. 1. Introduction a. The problem statement b. A rationale
Free Scientific method Hypothesis
not enough. What lead to this horrifying event? He was a heavy user of marijuana and had been using it for over 25 years. His life was gone in a matter of seconds‚ why? Because of this drug that consumed his life. After a week off of marijuana‚ this man had with draws. This drug is highly assessable and can lead to further mental issues as one can become addicted. “According to NIDA‚ National Institute on Drug Abuse‚ marijuana is the most commonly abused illicit drug in the U.S. Why? It’s accessible
Premium Drug addiction Recreational drug use Drug