Rural shop audit – A study on FMCG brands sold in rural shops in Tamil Nadu K Arul Rajan Gone were the days when a rural consumer went to a nearby city to buy “Branded” products and services. The impact of globalization has made significant change in the rural markets and is felt as much as in urban. Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban‚ witnessing a rise in sales. Today‚ rural markets are critical for every marketer
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What is a Brand Personality? Reflecting the collection of experiences that the public has with the brand is brand personality. Much importance is given to consumer’s emotions and connections. The brand’s courage to stand for something is reflected by personality. Brand Personality is what distinguishes one brand from another or a particular brand from a product. Much of the work in the area of brand personality is based on translated theory of human personality and using similar measures of personality
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A FINAL PROJECT REPORT ON “ROLE OF SALES PROMOTION ON FMCG” A Finaland Project report submitted in Partial Fulfillment of award of MMS/MBA Degree PROJECT GUIDE: PROF. RAJENDRA SIR SUBMITTED BY: HITESH NARAINI (R.NO-41) SUBMITTED TO: MIM H &GHM INSTITUTE OF MANAGEMENT ULHASNAGAR ( MUMBAI ) This is to certify that Mr. HITESH NARAINI the student of MMS/MBA 2nd year of H & GHM. Institute of ‚ Ulhasnagar ( Mumbai ) have completed
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Rural Consumer Behavior with Regard to Selected FMCGs Consumption Patterns and Brand Usage: A Study A Sarangapani* and T Mamatha** Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size‚ population and the concepts which are so interlinked that‚ in the absence of one‚ the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country
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Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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Consumer Brand‚ ACI Ltd. Report Preview The soap markets of Bangladesh are developing rapidly now a day. In our country we can see the two different segment of soap in the market which are “Health soap” and ‘Beauty soap”. Under health soap segment in existing situation‚ there are two prominent brands in Bangladeshi soap market which are Lifebuoy and Dettol. In the case of health soap Dettol has gain the maximum market share and then Lifebuoy. Again‚ under beauty soap segment Lux is the market leader in existing
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Aim: To compare the foaming capacities of five different commercial soaps. Apparatus: 5 test tubes‚ 5 conical flasks (100 ml)‚ test tube stand‚ Bunsen burner and stop watch. Materials Required: 5 different samples of soap and distilled water Theory: The foaming capacity of a soap sample depends upon the nature of soap and its concentration. This can be compared for various samples of soaps by taking the same concentration of solution and shaking them.The foam is formed and the time taken
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Alabu story - sensitive skin Story of Alabu‚ Inc.From peeling pears to Making Soap for Sensitive Skin How did Alabu‚ Inc. get started? I guess I was just one of those kids who always thought I was born a century too late. I always liked the old fashion way of doing things and sometimes doubted that "progress" was going in the right direction. I use to long
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of washing soaps and the effect of addition of sodium carbonate on them” Aim of the Project 1. Compare the foaming capacity of different washing soap. 2. The effect of addition of sodium carbonate in them. Experiment - I Compare the foaming capacities of different samples of soap. Apparatus Material 1. Five 100ml conical Flask 1. Five different Soap Sample. 2. Five test tubes 2. Distilled water 3. Stop watch Theory Solutions of different samples of soap are prepared
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