filtered 90% water 10% soap composition. However‚ based on fFigure 2‚ the Average of Absorbance graph‚ showed that growth of the algae for the 100% water composition was observed to be slightly higher than the 90% water 10% soap composition. Meaning the soap may have slightly affected the growth of the algae‚ in some way. One possible‚ reason for a slightly higher growth for the filtered 100% water could be due to the filtered 90% water 10% soap‚ having antibacterial chemicals in the soap . With a study
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MARKET REPOSITIONING MARKET SEGMENTATION The segmentation of the soap market can be done on the basis of three price ranges – Economy‚ Popular and Premium. The price differential between the premium and economy segments is about 2X. The popular and economy segments accounts for about 4/5ths of the entire market for soaps. GEOGRAPHIC SEGMENTATION World region: Asia Country: India‚ Pakistan Cities: All cities of India& Pakistan Target Area: Urban‚ Semi Urban‚ Rural. DEMOGRAPHIC
Free Middle class Social class Antiseptic
project Fresmar Hardware for providing our lye in our project Mark Joseph Ong‚ Franz Galfo and Fatima Marasigan for their financial support especially when needed and providing all materials for our project Shawn Tampengco for suggesting the “Lavender soap” to be our product in Investigatory project Above all‚ we would like to thank God for giving us the gift of wisdom and understanding and answering our prayers. Table of content Title…………………………………………………………………………………………..…..1 Acknowledgement……………
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Harvard Business Review case study Products : Products Consumer Soaps Detergents Edible salt Scouring product Nirma shikakai Nirma shampoo Nirma toothpaste Industrial LAB ( Linear Alkyl Benzene ) AOS ( Alfa Olefin Sulfonate ) Sulfuric Acid Glycerin Soda Ash Pure salt Vacuum Evaporated Iodized Salt SSP- Single Super Phosphate Sodium silicate Soaps : Soaps Nirma Bath Soap Nirma Premium soap Nirma Beauty Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal Nima Lime Nima Herbal Nirma Herbalina Detergents
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contents Table of contents 2 Table of figures 3 Background knowledge 4 The film 4 The soap or detergent 4 The shape 5 The colours 7 Different fabrics as wands 9 My investigation 10 Part 1 10 Part 2 12 Other sources 13 Table of figures Figure 1. Soap molecules surrounding a layer of water making the film of a bubble 4 Figure 2. The general structure of a soap molecule 5 Figure 3. A table explaining that the sphere has the smallest surface area to volume ratio
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Communication – YJT Task 1 Part C Possible Audience Questions 1. Question: Does my soap have to be anti-bacterial soap? Response: No. In fact‚ some researchers believe that the over use of anti-bacterial soaps is contributing to the occurrence of anti-biotic resistant bacteria. Any soap is acceptable‚ however‚ keep in mind that bar soaps are not considered sanitary and some pathogens may even grow on the soap. Liquid soaps should be the first choice and some people contend that using liquids that
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Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
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Technology INTRODUCTION If you look up detergent in a dictionary it is simply defined as cleaning agent. During the last two to three decades‚ however‚ the word detergent has tended to imply synthetic detergent‚ or syndet for short‚ rather than the older soap. In fact‚ commercial formulations consist of a number of components‚ and we shall use the term surface-active agent‚ or it’s abbreviation surfactant‚ to describe the special active ingredients that give detergents their unusual properties. Synthetic
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INTRODUCTION ABOUT DOVE * In 1955 Unilever ( Lever brothers) introduced Dove * It was introduced as a mild cleansing ingredient in soap category. * It is always positioned as a “beauty bar” * It contains one fourth cleansing cream which moisturizes the skin instead of drying effect‚ an attribute which is not present in normal soaps. * Unilever promoted its moisturizer preposition heavily through advertisements and finally in 1979 its phrase “cleansing cream” was replaced by “moisturizer
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has been a dealer of soaps and detergent. 70% of the Indian soap market is controlled by 3 player with a large capacity‚ extensive distribution network‚ and strong brand equity. Mr. Mathur decide not to go in the retail market instead go for a niche position by targeting the bulk buyers (1000 cr Market)‚ with a goal of 20% market share. Arranged money for the business by pooling Rs. 60 lakh from the family sources and Rs. 1cr from NRI from Southeast Asia. Started Mathur Soaps Pvt. Ltd in 2000.
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