137 The new new product development game Stop running the relay race and take up rugby Hirotaka Takeuchi and Ikujiro Nonaka In today’s fast-paced‚ fiercely competitive world of commercial new product development‚ speed and flexibility are essential. Companies are increasingly realizing that the old‚ sequential approach to developing new products simply won’t get the job done. Instead‚ companies in Japan and the United States are using a holistic method—as in rugby‚ the ball gets
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IDEO Product Development: Case Analysis The FAB 5 February 28‚ 2013 Adedeji Akindele-Alo Lexi Artrip Elizabeth Lowder Morrell Turner Jessica Wright PROBLEM DEFINITION The ideas of IDEO and Handspring were different from one another in terms of development and time frame. Additionally‚ IDEO was working on products directly competitive to one another with the projects assigned by 3com and Handspring. The primary issue in the IDEO Product Development case is the question of whether
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(1) needs to be more accurate‚ (2) account for risk‚ and (3) not destroy shareholder’s value. The hurdle rate set at 9.3% is derived from using the WACC. In 2004‚ Telecommunications Services has returned less than the hurdle rate at 9.1%‚ while Products & Systems returned 11%. The concern lies in Teletech’s share prices‚ which are not keeping up with market or industry indexes. With two different hurdle rates‚ the firm can evaluate projects on two different assessments of risks. The firm should
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new products and applications at a low cost. It is committed to social responsibility and empowering its employees through its four main principles which include integrity‚ fairness‚ social responsibility and fun. It is "different" from other corporations because AES is focused on retaining its core values and culture as the corporation expands in size. The company ’s sources of sustainable competitive advantage include technical leadership through its innovative research and development team
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Design for Six Sigma and Lean Product Development : Differences‚ Similarities and Links Jean‐Baptiste Fouquet‚ MSc † Ida Gremyr‚ Ph.D. Assistant Professor At Quality Sciences‚ Chalmers University‚ Göteborg‚ Sweden E-mail: jb.fouquet@gmail.com‚ ida.gremyr@chalmers.se Abstract1) Many practitioners strive to increase the efficiency of their product development. In addition‚ smaller companies must satisfy customers’ expectations of their product development. These expectations can be e.g.
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New Product Development Plan Grassbot The Robotic LawnMower DeVry University Online Table of Contents Preliminary Outline 1 I. Phase 1: Opportunity Identification and Selection (Initial Market Research) 1 II. Phase 2: Concept Generation 2 III. Phase 3: Concept / Project Evaluation 2 IV. Phase 4: Development 2 V. Phase 5: Launch 3 Product Description 4 I. Quick one time setup includes: 4 II. Features & Benefits 4 III. Specifications 5 IV. Technical specifications: 6 V. Market
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Executive Summary The business world is very competitive‚ so every business decision should be taken carefully. When a company is facing a problem‚ it usually uses a problem solving process to identify a problem and analyze pros and cons among possible solutions. This paper is an analysis in regard to Citigroup Inc in order to identify possible problems that the company is facing. We are going to set out the problem-solving process based on PSU SBA framework. PSU SBA represents six steps in problem-solving
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Asian Institue of Maritime Studies A. Arnaiz Street‚ Pasay City A feasibility study on prostitution And its effect on the Seafarers Submitted by: Berdos‚ Earl James R. Murillo‚ Jan Carlo Submitted to: Mrs. Aileen Ponce August 2014 Objectives 1. To know the emotional effects on the seafarers of the women’s entertainment 2. To understand the drought to head home of the seafarers INTRODUCTION Mariners spend much of their life beyond the reach of
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Utility of UML in Project Management for Product Development CIS 5675-Project Management Summer 2014 Nawar M. Faruque nmf39160@ucmo.edu 700553916 The utilization of the Unified Modeling Language (UML) can be a prominent tool in regards to project management for product development. In order to marry the two concepts of project management and UML‚ understanding these terms is vital. Project management is the role performed by a project manager to analyze the scope
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Adding to that‚ it is also the largest fast food chain in the industry and number one in annual sales. Due to the huge recognition it is easier for McDonald’s to promote new products and get the customers interested. And McDonald’s does use this strength by making heavy investments on advertising and improving the products. As for me‚ one of the reasons why McDonald’s became so big is that they are available everywhere‚ 24/7. Most of the stores are located at very populous areas‚ such as theme
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