NEW-PRODUCT DEVELOPMENT IN TOURISM COMPANIES CASE STUDIES ON NATURE-BASED ACTIVITY OPERATORS Raija Komppula University of Joensuu Department of Economics Box 111 FIN-80101 JOENSUU Raija.Komppula@joensuu.fi ABSTRACT New product development in tourism companies has been a nearly ignored theme in tourism marketing literature. Research on product development has in major studies handled destinations‚ development of resorts or sites as a total tourist product. This paper will introduce two case
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Product Planning and Standardization Product * Something produced through labor‚ thought and growth. * It is simply a set of tangible physical and chemical attributes assembled in an identifiable form. New Product * It can be a replacement product for some but imitative to the other. Classification of New Product 1. Innovative Product * These product were created upon realization of an unanswered need in the market which has not been fulfilled by any substitutes.
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Teams and teamwork are not new. There is much rhetoric on how to set up teams‚ while the process of teamwork has not been studied systematically. There is wider research on understanding teams at work that is dominated by a theoretical model approach‚ which considers the relationship between team inputs‚ processes and outputs. There is substantial evidence and a growing body of research on the benefits for patient care and team members that can be gained from developing team working in mental health
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The question in the case is whether Kim should spend the fresh (2nd round) VC financing in Marketing and scale up the business or should focus the resources on fine tuning the existing product. Our recommendation is that the company should allocate around 70% of $4mn in marketing spend and 30% in product development and fine tuning the existing one. This recommendation is primarily based on the fact that the company should maximize the first mover advantage and develop barriers to entry by reducing
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Question 32. Define a new product and new product development process. Companies that excel at developing and managing new products reap big rewards. New products are the lifeblood of the company. A new product is a product: • That opens an entirely new market. • That adapts and replaces an existing product. • That significantly broadens the market for an existing product. • An old product introduced in a new market. • An old product packaged in a different way
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STAGES OF TEAM DEVELOPMENT The 4 stages that all teams go through are: • Forming • Storming • Norming • Performing The Forming‚ Storming‚ Norming and Performing model of group development was first proposed by Bruce Tuckman in 1965. He said that these phases are all necessary and vital for the team to grow‚ to face up to challenges‚ to tackle problems‚ to find solutions‚ to plan work‚ and to deliver results. Forming Stage 1 The team meets and learns about the opportunity and
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following document I go on to discuss how a team develops via group inputs‚ group processes and group outputs. Dr. Tuckman had covered the development of a team in his Forming Storming Norming Performing team-development model in 1965. The progression as written by (Tuckman‚ cited in Chapman‚ 2008) “is: 1. Forming – high dependence on leader for guidance...roles and responsibilities unclear... processes often ignored. 2. Storming – Decisions don’t come easy...team members attempt to establish themselves
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IDEO Product Development David Kelley of David Kelley Design merged with ID Two‚ led by Bill Moggridge and Matrix‚ started by Mike Nuttall to start IDEO in 1991. IDEO comes from a Greek word meaning “idea” which was chosen Bill Moggridge. The merger brought IDEO into diverse markets such as automotive‚ medical‚ and computing. IDEO had contributed to the design of thousands of new products and along the way it became the largest award-winning design firm in the world. Some of the successful
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Product Development and Innovation Group members : Duc Tien VU Lan Chi VU I/ Hepatitis C vaccine contains one of the viral envelope proteins. After one injection‚ an antivirus system is established in the bloodstream. This system memory then provides immunity to hepatitis C infection. Benefits: Prevents hepatitis C infections‚ which can lead to liver cancer later in life. So‚ this vaccine makes our life more safe by a cheap and quick solution. II/ Small car for city: Current compact car
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New-Product Development and Product Life-Cycle Strategies Based on: Philip Kotler et al.‚ Principles of Marketing International Marketing Prof. Dr. Thomas Laukamm Objectives - Understand how companies find and develop newproduct ideas. - Learn the steps in the new-product development process. - Know the stages of the product life cycle. - Understand how marketing strategies change during the product’s life cycle. Fach‚ Dozent‚ Semester International Marketing Prof. Dr. Thomas
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