MedMira Laboratories 1. What changes in the environment made it possible to consider the launch of an OTC Aids Test? Be specific. The launch of an OTC Aids Test in United States was only possible to be considered after some changes in the environment. Due to growing incidences of infectious diseases (HIV‚ Hepatitis C‚…) there was a need to do something in order to overcome this issue that affected so many people. So MedMira Laboratories decided to develop rapid tests able to give accurate
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MedMira Case Course: Marketing Planning What changes in the environment made it possible to consider the launch of an OTC Aids Test? Be specific. MedMira is known by developing and manufacturing quality diagnostics to prevent and control the spread of infectious diseases. All tests used a flow-through membrane technology and were fast and easy to use. Medmira was distributing rapid HIV tests in Canada‚ United States‚ South Africa‚ Latin America and China‚ and selling them to hospitals
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Marketing Planning MedMira Case 1- There were several changes in the environment that made it possible to consider the launch of an OTC Aids Test‚ first of all there was a change in the Context‚ a political one. To be more specific the FDA (Food and Drug Administration) was considering the possibility of allowing At-Home testing for AIDS‚ at if this decision came through it creates a unique opportunity for MedMira to launch an OTC Aids test. The historic of decisions took by the FDA was
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Development of a product that provides rapid results: The fact that the product available to be launched as OTC‚ delivers results in a very short period of time‚ makes it suitable to this market. Question 2 Prepare a SWOT analysis for MedMira Aids Test. + - Internal Strengths • Based in unique technology • International recognition by accuracy and price • Hospitals’ and Laboratories’ top leader HIV-kits sellers credibility • Have a program of Corporate Social Responsibility
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UNDERSTANDING THE CASE PROCESS INTRODUCTION The purpose of this section is to help you to understand what a case is and how you‚ as a student of business‚ can more effectively prepare your answers and benefit from a case discussion. The material covered in this section includes: 1. Understanding what a case is. 2. Reading a case effectively. 3. Analysing and preparing for a case discussion. 4. Reporting your case findings. 5. Discussing the case. 1. Understanding what a case is. Socrates
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& PRESENT YOUR ESOURCING BUSINESS CASE MAY 17‚ 2011 Can’t attend ISM’s 96th annual International Supply Management Conference this week? Don’t worry; we have some helpful notes from the conference to share with you. Lauren Panza‚ managing director of the greater Atlanta area for Iasta‚ attended the presentation‚ “Indirect Purchasing: Getting a Seat at the Table” yesterday morning. The presentation outlined how to build and present a strong business case to executives for indirect sourcing projects
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Case management Objective: The court has a duty to actively manage cases pursuant to rule 25(rule of civil procedure 2000)….. what is the overriding objective of managing cases? * (1) These Rules are a new procedural code with the overriding objective of enabling the court to deal with cases justly. * (2) Dealing with a case justly includes‚ so far as is practicable – * (a) ensuring that the parties are on an equal footing; * (b) saving expense; * (c) dealing with the case
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Case Analysis Guidelines & Suggestions Content: Your case write-up should focus on and answer all the key questions in the syllabus – do not omit any of the questions. The length limitation on this paper is short‚ so please jump right into answering the questions. There is no need to summarize your points in the beginning or to review what happens in the case. You must use your own judgment as to which questions need more space than others‚ however‚ remember that all claims or recommendations
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CASE STUDY MEDMIRA LABORATORIES: THE U.S. OTC DECISION MARKETING PLANNING 1. WHAT CHANGES IN THE ENVIRONMENT MADE IT POSSIBLE TO CONSIDER THE LAUNCH OF AN OTC AIDS TEST? BE SPECIFIC. MedMira felt relevant changes in the environment that increased the viability of launching an OTC Aids test. Firstly there was advances made in anti-retroviral treatments that led people to stop facing the disease as a "death sentence" and consider it instead as a manageable chronic illness. Such change
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WHAT CHANGES IN THE ENVIRONMENT MADE IT POSSIBLE TO CONSIDER THE LAUNCH OF AN OTC AIDS TEST? BE SPECIFIC. For a better understanding of the context in which MedMira considered launching an OTC Aids Test‚ one should focus on analyzing major changes in the environment that could reshape the way consumers face this recent self-diagnosis approach. After the pioneer proliferation of HIV‚ the development of a global concern about AIDS and the consequent changes in public perception of the disease are
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