Questions to Consider in Case Write-up: 1. What is the best argument Heather Yates can make to justify charging Windham Pharmaceuticals for impressions instead of click-throughs? Does she have acceptable alternatives? Click-throughs: People showing an active interest‚ but not necessarily sales. Impressions: Viewers. High quality “views” (people who will by eventually) are more valuable than low quality “look-in” click-through. “wanted to learn more”. Is this more accurate?
Premium Marketing Business Advertising
advertiser ‘Windham Pharmaceuticals’. She along with the leadership team were on the task of convincing Mahria Baker‚ Windham’s CMO to continue advertising with them instead of investing their advertisement dollars on ‘Marvel’ which was essentially a large search engine with a huge audience. Mednet is also facing tough competition from several other websites providing expert information on therapeutic treatments and condition specific diseases like cholesterol. About MedNet: MedNet is an American corporation
Premium Advertising Consumer Public relations
with the consumer choosing a credible (like Mednet) and suitable (a drug company wouldn’t advertise in Motorcycle world for example) media outlet is critical because they can affect your message’s credibility. The best metric is sales generated per advertising dollar spent or ROI. When choosing between different media outlets comparing the ROI is the most objective way of gauging cost effectiveness. 2) What
Premium Marketing Advertising Graphic design
MedNet Case Analysis Problem Definition - MedNet.com could possibly lose Windham Pharmaceuticals‚ their biggest advertiser‚ to Cholesterol.com‚ which is a condition specific site. - MedNet.com must decide whether to charge for advertising based only on click-through‚ keep its current pricing structure‚ or change its strategy all together. - MedNet.com must decide how it will continue to generate revenue while addressing competitive challenges. - MedNet.com may lose
Premium Blog Sex in advertising Advertising
This strategy also enhances income from other alternative advertisers‚ which reduce dependence on Windham. Threat: Most of alternative health audience does not trust pharmaceutical companies or Western medicine. Take a more prescriptive‚ diagnostic posture toward site visitors To be less dependent on advertising revenues‚ MedNet should provide interactive tools‚ which visitors could store and track data such as weight‚ blood pressure or cholesterol level‚ in
Premium Marketing Advertising English-language films
Executive Summary MedNet is an award-winning site that provides trusted‚ evidence-based‚ consumer information. It is currently facing new competition from several sites that offer an array of information on therapeutic treatments‚ alternative medicine‚ and specific aliments such as cholesterol. MedNet is using a cost-per-thousand-impressions advertising model‚ which is the best model to use in their case. In order to get more impressions and offer its advertisers more value‚ MedNet needs to increase
Premium Health care Advertising Prescription drug
Angella Powell Open Arms - Research My business research is going to base on Graham Windham family services. Graham Windham states “They are fully committed to improving the well-being and family of every child we serve.” Graham is not just interested in placing kids in foster homes and leaving them behind. Graham Windham states “Their board is composed of men and women of unusual talent‚ and understand the need to serve the children and the families. Thus they embrace the goal of service excellence
Premium Family Adoption Foster care
1fkjahfkjsdfhopIFU;welkfLvncsln‚fnnoFHlkfnal/jalf A;lsjaSFN‚Amnf‚MFNL;akfnLFKA A‚‚SMFBasfnlfjlkf Cisco Case failing‚ yet no one steps forward to lead the effort to replace them. Why is this? Why were no managers eager to take on this project? Why is this? When Peter Solvik joined Cisco in January 1993 as the company’s CIO‚ Cisco was a $500 million company running a UNIX-based software package to support its... Premium | 1885 Words | 5 Pages cisco Cisco’s information systems are failing
Premium Business process reengineering Enterprise resource planning Process management
advertising revenue from Windham Pharmaceuticals. However‚ as the competition from health websites for both visitors and advertisers has increased‚ Windham is debating whether to redirect its limited advertising budget elsewhere. Heather Yates of MedNet.com successfully diverted Windham from moving its advertising dollars to the search engine Marvel‚ but now she is faced with the problem of potentially losing Windham’s business to Cholesterol.com. In Yates’ argument to Windham regarding its consideration
Premium
(-- removed HTML --) Hugh C. Bailey and Bernerd C. Weber included in their article‚ a letter that Charles Stevenson‚ a lieutenant colonel in the Fifth Regiment of Foot‚ wrote to William Windham‚ a member of parliament‚ concerning the process of gaining Louisiana. Stevenson wrote to Windham because Windham was a well respected member of Parliament whom held much influence. Stevenson viewed the Louisiana Purchase negatively and wanted others to realize the negative results of it. This letter portrays
Premium United States American Civil War England