Harvard Business School 9-698-004 We’ve Got Rhythm! Medtronic Corporation’s Cardiac Pacemaker Business The legacy af Medtramc Corporation‚ the company that created the cardiac pacemaker industry‚ is a proud one. Starting fram its earliest pacemakers‚ which had to be carried outside the body‚ Medtramc had achieved dramatic improve ments ln the functionality‚ size and reliabilit)’ Df these d evi ces. ln 50 doing it had extended the lives‚ and improved the quality Df lHe‚ for hundreds Df thousands
Premium
Read the case of “We’ve Got Rhytm! Medtronic Cardiac Pacemaker Business”. Please answer the following questions: a. Which of the improvements in the new product development process that the Medtronic management team implemented strike or impress you as having been particularly crucial to turning the company around? b. What are the costs and benefits of having implemented product line architecture and train schedule in the pacemaker business? Answer: a. I am so impressed with the platform strategy
Premium Marketing Product management New product development
sufficient background and information about cardiac pacemakers to allow interpretation of electrocardiograms (ECGs) and telemetry strips of normal pacemaker behavior. For more in-depth information‚ such as would be necessary for programming pacemakers‚ a standard pacing text should be consulted. Several of these are listed in the bibliography. Most italicized terms are defined in the glossary at the end of the chapter. Anatomy The pertinent anatomy for cardiac pacing includes the sinoatrial (SA) node
Premium Heart Cardiology Blood
The Path of the Cardiac Pacemaker The cardiac pacemaker has been around for a very long time and will to continue to be around for even longer. The historical and future path of the pacemaker is endless with possibilities only limited by technology. Every day research labs try to find ways to make the life better for anyone that may need to have one implanted. Around 40% of all human deaths are attributed to cardiovascular diseases. Cardiac pacing has become a therapeutic tool used worldwide with
Premium
Cardiac Pacemakers The heart is bestowed with a specialized system that automatically generates rhythmic control via the sinus node‚ located in the superior lateral wall of the right atrium near the opening of the superior vena cava. The specialized pacemaker cells dictate control of the rest of the heart through regular electrical impulses that propagate from the right atria to the lower ventricles. The rapid conduction of these impulses cause the muscle cells of the atria to contract
Premium Heart Blood Cardiology
the fastest-changing industries in the world‚ the healthcare industry recently recognized the necessity of business model innovation. In order to stay competitive‚ the medical device producer Medtronic was one of the first companies in the industry to introduce an innovative business model on top of its traditional one. Instead of only providing its customers with the medical device‚ Medtronic is now providing integrated medical solutions to hospitals‚ including the rental of its products. Taking into
Premium Strategic management Business model Medical device
* Founded in 1949‚ Medtronic is the world’s largest Medical Technology Company and also a Fortune 500 company. Medtronic specializes in medical devices and therapies to treat over 30 chronic diseases. With headquarters located in Fridley‚ Minnesota the company has over 41‚000 employees bringing in annual revenue of $14.599 Billion dollars. (1) Due to patient’s positive feedback and the results of Medtronic‚ Co-founder Earl Bakken came up with a mission statement half a century ago that continues
Premium Blood glucose monitoring
In the qualitative study‚ Cardiovascular Patients’ Experience of Living with Pacemaker: Qualitative Study‚ the objective was to look into the experiences of patients living with a pacemaker. In the introduction‚ the authors describe the reason of cardiovascular disease being one of the most common causes of disease associated mortality being that there is an increase in urbanization‚ industrialized lifestyle and decrease physical activity as well as socio-economic conditions. Coronary artery disease
Premium Myocardial infarction Medicine Atherosclerosis
marketing and engineering‚ which both were signed off on in order to eliminate confusion. Fourthly‚ phase definition was established. All projects were subject to a system phase and project review. There were four phases that were to take place. A business analysis phase‚ demonstration phase‚ committee review‚ and finally a developmental phase. Fifthly‚ a sense of rhythm was structured. The organization put forth practices that allowed for phase reviews of products to take place‚ that were set
Premium Marketing Debut albums
Essay ON PAcemaker A pacemaker (or artificial pacemaker‚ is a medical device that uses electrical impulses‚ delivered by electrodes contacting the heart muscles‚ to regulate the beating of the heart. The primary purpose of a pacemaker is to maintain an adequateheart rate‚ either because the heart’s native pacemaker is not fast enough‚ or there is a block in the heart’s electrical conduction system. Modern pacemakers are externally programmable and allow the cardiologist to select the optimum pacing
Premium