ACKNOWLEDGEMENT 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 5 FOOD INDUSTRY ANALYSIS 7 INCREASING MARKET FOR FAST FOOD 7 THE FUTURE OF THE INDUSTRY 7 SUBWAY-EAT FRESH 9 INTRODUCTION 9 HISTORY 9 PRODUCT PORTFOLIO 11 COMPETITOR ANALYSIS 12 COMPETITIVE ADVANTAGE OF SUBWAY 14 CORPORATE ORGANIZATION 17 MARKETING ORGANIZATION 17 FUNCTIONAL INTEGRATION AT SUBWAY RESTAURANT 18 METHODS OF INTEGRATION 18 PROCESS OF OPENING UP A FRANCHISE 18 PORTER 5 FORCES MODEL 19 Market competitors 19 Suppliers 19 Buyers 20
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Subway Case Analysis SUBWAY® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. SUBWAY’s® annual sales exceeded $6.3 billion dollars‚ while countless awards and accolades have been bestowed its chain over the past 40 years. SUBWAY® had 7‚825 units worldwide with 7‚750 units in North America whilst its rapid growth has attracted many investments and brought it many competitors such as KFC and Burger King. Recent initiatives to attract customers
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activities‚ and the franchising characteristics of Subway Bulgaria Ltd Entering the business The experience‚ which Subway has on various markets around the world‚ proved that the master-franchise methodology is not beneficial for the brand. Master franchise means that when one person or company receives the rights for a franchise‚ he can operate on the territory of the whole country – to organize all training and marketing activities. On the contrary – Subway is using the development-agent method. The
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ANNEX A Kuwait Mega Projects 2010-2014 Kuwait Five-Year Plan Overview: Finally and in a move described as historic‚ the Kuwaiti national assembly initially approved the development plan up to 2013/14 –the first plan since 1986. This is a move that almost everybody was calling for to revive the Kuwaiti economy facing recessionary pressures since September 2008. The plan‚ which includes a total of 1‚100 projects among them lots of Mega Projects‚ was approved with estimated KD37bn (US$125bn) of spending
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ARE MEGA BRANDS TRYING TO ESCAPE THERE OWN BRANDS? I. Table of Content 1. Introduction 2. MEGA BRANDS TRYING TO ESCAPE THERE OWN BRANDS? 3. Conclusion II. References 1. Introduction Brands is the name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers. A concept brand is a brand that is associated with an abstract concept‚ like breast cancer awareness rather than a specific
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Mega machine - Technology & Society The used of technology is often disguised (ex: bob marley rolling paper‚ downloading platform‚ by saying‚ please do it legally‚ pay for it...) (Electronicochemical) vibrator: 2 different aspects: - Misunderstanding - Hysteria - Orgasm (so social camouflage) - Medical practice - Social Camouflage - Official (medical) - Private (sexual) Technology is kind of «Piggybacking» (??) Manual Hydro (2000s) --> But for example Spa exist for centuries (Doctor
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1 INTRODUCTION Subway chain is the third largest fast food chain in the world after McDonald‟s and KFC. The first Subway was founded in 1965. The founder of the Subway chain‚ Fred De Luca‚ started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. (Subway Denmark) Now there are more than 30‚000 Subway restaurants in 88 countries worldwide and it is the world‟s
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UNIT 38 TASK 1 (P1‚ P2‚ M1‚ D1) Introduction In this assignment I will be talking about Marks and Spencer and how the economic environment could have an effect on them. The economic environment is basically all the economic factors brought together. By saying economic factors‚ I mean aspects such as; employment‚ inflation‚ interest rates‚ productivity and wealth. All of these elements mentioned above have an influence on the buying behaviour of consumers and organisations. P1 In terms of economic
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Introduction of Subway Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al.‚ 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations‚ efficient equipment and launched “Eat Fresh‚ Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka‚ 2017.-a).Subway launched
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Marketing Mix……………………………………………………………16-17 5.1 Branding Strategy……………………………………………………..17 6.0 Recent and Future changes in Marketing Environment at SUBWAY ………18 7.0 Appendix……………………………………………………………………..19 SUBWAY 1.0 Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years old young man‚ Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales
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