Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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Chapter 1 Business Environment Q 1. Ans. What is Business Environment? The term Business Environment is composed of two words ‗Business‘ and ‗Environment‘. In simple terms‚ the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production‚ extraction or purchase or sales of goods that are performed for earning profits. Q 2. Ans. Define Business Environment. The elements or factors outside a business organization
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ENVIRONMENT TODAY Environment today is worsening along with time and worse; it does not seem to draw the attention of the people. The main cause of this crisis is the people destroy the environment in the name of development and industrialization. The saddest truth is no one gives a ‘DAMN’. If nothing is done‚ it will definitely be an impediment to developments and is not only happening in Malaysia but around the globe. All of us living here on this planet are losing our conscience and have
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MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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THE CLASSROOM ENVIRONMENT The article focuses on classroom environment and its characteristics. The environment in the class influences how teachers and students feel and behave. What is more‚ its qualities can have a lasting effect on our lives. The teacher’s challenge is to make the classroom environment functional‚ thoughtful‚ enjoyable and literate. However‚ there are things in real life that make it difficult for teacher to create specific classroom environment. Among these we can find‚ for
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Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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Ecologies and Environments Artize L. Johnson Professor: Denise Stiglich SCI 110 Introduction to Physical Science 4 March 2012 1. Describe your local and surrounding ecologies and environments. Before we can describe the local and surrounding ecologies and environments‚ we have to know the meaning of ecology and environment. The relation among organisms and the environment that they are in is called ecology. During an organism’s lifetime
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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