Tootsie Roll‚ Inc. Sharon Ungar Lane‚ Bentley College Alan N. Hoffman‚ Bentley College INTRODUCTION: “Tootsie Roll’s good fortunes are an accumulation of many small decisions that were probably made right plus bigger key decisions‚ such as acquisitions‚ that have been made right‚ and a lot of luck.” Mel Gordon‚ CEO – Tootsie Roll‚ 1993 Tootsie Roll Industries‚ Inc.‚ a niche candy maker‚ has often been voted one of Forbes magazine’s “200 Best Small Companies of America.” A top quality producer
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Comunicare‚ negociere şi relaţii publice 1. Conceptul de comunicare: cele două dimensiuni ale sale - axa orizontală a comunicării; - axa verticală a comunicării‚ - distincţia comunicare – comunicaţie (cuminecare şi comunicare: deosebiri şi întrepătrunderi) Bibliografie: -. Mihai DINU - Comunicarea – repere fundamentale‚ Ed. Orizonturi‚ Bucureşti‚ 2007. - Ion HAINEŞ - Introducere în teoria comunicării‚ Ed. Fundaţiei România de Mâine‚ 1998. - Corina RĂDULESCU - Comunicare şi protocol‚ Ed
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Utilitarian and Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic
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Melvin Bahrain CCC Professor G 03/14/2013 Case 1 1. What are the underlying cultural issues contributing to the problems? In this case the cultural issue is that Van West didn’t speak Spanish that well. Gonzalez actually spoke a little bit of English‚ so they could communicate. However‚ if Van west would speak better Spanish‚ then it might have solve a lot of problems even quicker. Furthermore‚ both Hernandez and Van West grew up differently so they had different visions of approaching problems
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Research Paper: The invention of the sleeping car was a big leap forward in society. The sleeping car was able to surge the popularity of trains‚ create a more luxurious experience for train rides‚ and led to luxury travel of many other types of transportation. The Industrial Revolution was between 18th and 19th century. It was a time period where inventions changed society. People like Henry Ford brought up the assembly line to mass produce goods. Things were now cheaper so more people were
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law‚ and public and private laws. There will also be a discussion about the different types of courts. Functions of Law in Society Law is a body of rules of action or conduct prescribed by controlling authority‚ and having legal binding force (Melvin‚ 2011). The laws within a society obtains direction through social behavior. These laws assists the society in operating more effectively and efficiently. There are separate laws that support ethical standards and expectations. The measure
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Tutorial 6 -- “The only role of business is the increase of profits”. Discuss. Supporters of narrow view agree that the only role of business is the increase of profits. They believe that caring about the environmental‚ social and other problems should be the responsibility of government and non-profit making organizations sponsored by governments. (Pontinen J 2013 ) A bright supporter of the narrow view is Milton Friedman who claims that the only social responsibility a business has is to
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Case Scenario: Big Time Toymaker Case Scenario: Big Time Toymaker Did the parties have a contract? If there was a contract between Big Time Toymaker (BTT) and Chou it was a bilateral contract that was binding when BTT (offeror) paid Chou (offeree) $25K in exchange for limited negotiation privileges for a 90-day period. Consequently‚ BTT bought the rights to negotiate the distribution agreements for Chou’s board game. A bilateral contract is an agreement of two promises and two performances. The
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QWeek 2 Question One: What are the elements of negligence? How does an intentional tort differ from negligence? Provide examples. How does the strict liability doctrine apply to the practice of accounting? Provide examples. Key elements of negligence: Duty of Care: This element is about the care and concern that every human being with a sound and rational mind should show towards their fellow human beings. Breach of Duty: failing to meet your agreed upon obligations Harm: Causing harm or damage
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The Vietnam War (1955-1975) was a proxy war fought in Vietnam‚ Laos‚ and Cambodia between the North Vietnamese—supported by the Soviet Union‚ China and other communist allies—and the government of South Vietnam—supported by the US‚ the Philippines and other anti-communist allies. The war was causing deep division in the US (Nixon‚ 1969) and so during the elections of 1968‚ the main issue in question was America’s involvement in Vietnam. Richard Nixon promised to ‘end the war and win the peace‚’
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