Marketing management‚ summary chapter 1 (Marketing: creating and capturing customer value) What is marketing Marketing is managing profitable customer relationships. Marketing defined Marketing must be understood in the sense of satisfying customer needs. Marketing = the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Simple model of the marketing process: Create value for customers
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1. Lou Zar’s action regarding to sewing a replica of the U.S. flag to cover the backside/seat of his uniform pants was not unconstitutional. There needs to be compelling reason to restrict Lou from wearing that uniform that caused negative emotion. It would be unconstitutional if the government restricted Zar from wearing his uniform without a compelling reason. The government cannot prove that Zar’s intentions were to commit or threaten any act of violence through his speech. It is true that Zar’s
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I am a graduate student form Kelley Business School at Indiana University and setout working at your accounting department in Ling Clothing Company. During look through the financial statement‚ I find some of transactions and events have a few mistakes in your company‚ which conflict with accepted accounting theory and GAAP. There are some mistakes I will present: The company switched from FIFO to LIFO in accounting for inventory. The preceding year it had switched from the weighted-average method
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Date: 04/09/2013 To: Wendell Nekoranec From: Favio Suastegui Subject: Act on Facts‚ Not Faith Evidence-based management is important in making management decisions. The article emphasizes facts over “gut instinct” or opinion in making management decisions. Data and evidence provide a basis for which organizations can react to and assess situations. Evidence-based leadership is similar to a scorecard in which organizations can measure results. The purpose of gathering facts is to
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Laurent Bailey ACC 501 Module 1 Case May 9‚ 2015 Mr. Dixit To: Serious Reader Company From: Laurent Bailey‚ Sr. Accountant Date: May 4‚ 2015 Subject: Quarterly Review Serious Reader Company‚ I’ve attached our completed income statement to this email‚ but I also wanted to quickly discuss the outcome your results. Overall Result Over the past year you have sold 4300 books‚ which look great on the surface. However you have experienced a severe profit loss. From the
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IFRS Illustrative financial statements October 2012 kpmg.com/ifrs 1 Contents What’s new 2 About this publication 3 Independent auditors’ report on consolidated financial statements 5 Consolidated financial statements 7 Consolidated statement of financial position 9 Consolidated statement of comprehensive income – single-statement approach 13 Consolidated statement of changes in equity 17 Consolidated statement of cash flows 21 Notes to
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MEMORANDUM OF LAW TO: Supervising Attorney FROM: Polly Paralegal RE: Jane Doe’s Asylum Case DATE: August 16‚ 2000 Questions Presented 1. Whether Jane‚ a minor‚ would be able to file a petition for asylum on her own behalf? 2. Whether Billy‚ the minors uncle and non-custodial adult‚ would be able to file a petition for asylum on behalf of Jane‚ if being a minor is an issue? 3. Whether Jane can use claims of physical abuse and being used as a governmental propaganda tool as grounds
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WHAT IS AN OFFICE MEMO AND HOW DO I WRITE ONE List these headings in your memo. Please do not forget to list the headings - Facts‚ Issue and Short Answer‚ Analysis‚ Counter-Argument‚ Rebuttal‚ and Conclusion. The office memo combines your ability to explain the law along with your ability to apply the law. In the Office Memo‚ you make a determination of the likely outcome based upon your review of the law and the facts in a case. In the memo‚ you will write about the facts in a client’s case
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Subject: VULNERABILITY ASSESSMENT I am writing this memo to inform you that it is my professional opinion that the network in need of a full vulnerability assessment. There are three tools that I believe would be a good fit for penetration testing on this network. They are NMAP‚ Nessus and Metasploit. I have added brief‚ yet detailed‚ descriptions of the three automated penetration testing tools that are on the market. I believe they all have their pros and cons and I will explain the capabilities
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Information System Business Problem Dimensions CheckPoint: Information System Business Problem Dimensions John Smith There are three dimensions to business problems and they are people‚ organizations‚ and technology. I will provide examples for all three. The people dimension: A business needs good people who are skilled and let’s say the network is down. The company hired a network systems administrator who is well versed and skilled on the network. The administrator would diagnose
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