FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help CCL to achieve
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Carnival Cruise Lines | Managing in a Global Marketplace: Individual Case Study | Jeffrey Barno | Table of Contents Introduction 3 Discussion 3 Conclusion 7 Bibliography 9 Introduction Carnival Cruise Lines was established in 1972 by Ted Arison. Over time‚ Carnival forged the concept of less costly cruises with shorter trips‚ making cruises a more viable option for a wider variety of vacationers. The company is currently based in Miami‚ Florida but has spread globally since its
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Aaron Henley Tim Goss Composition 9 February 2012 My First Cruise Have you ever wanted to travel the world? What made you want to travel? I went on a cruise in June of 2011. I’d say it was the best time of my life. I got to swim in the ocean‚ Meat people from other cultures‚ and discovered parts of the world I’ve never seen. The name of the cruise ship was Destiny. Maybe it’s my destiny to travel the world. It all started one early morning in June. I was awake and was so anxious
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Most Memorable Moment Memories‚ memories‚ memories some make you laugh‚ get angry‚ even cry but the one thing is for sure they all share a place deep in our hearts. I have so many memories but the one which stands out most in my mind‚ heart and soul is when I graduated in high school last 2012. It was the most memorable moment for me because for how many years‚ my effort and hard works are all worth it. There are ups and downs on my high school years‚ but I did not
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Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal‚ Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last
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Cruises: The Ugly Truth When most people think of taking a cruise‚ they imagine visiting exotic places‚ lounging by the pool or beach and sipping on exotic drinks. Add to this the promise of all you can eat gourmet food and days of pampering and you have what sounds like the vacation of a lifetime. This is for good reason. The cruise industry spends millions of dollars a year in advertising to ensure that this fantasy image fills the minds of not only potential cruisers but also veteran
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Carnival Cruise 1. What global forces have contributed to the growth of the cruise-line industry? One of the forces that contributed to the growth of the cruise industry was the arrival of the transoceanic airline. The shipping lines had to come up with a way to compete with the new speedy and affordable way of travel. Another global force is the working middle class that the cruise industry now targets in addition to the rich. 2. What specific steps has Carnival Cruise Lines taken to benefit
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CHAPTER IV SUMMARY Of FINDINGS‚ CONCLUSION AND RECOMMENDATION SUMMARY OF FINDINGS Sleep deprivation interferes to a condition of not having enough sleep or simply lack of sleep. In most cases‚ people engage in sleeping late at night due to some personal reasons. Others may have extreme stress that’s why they cannot sleep early at night. Others may engage into some activities and duties at home‚ Mostly‚ IV-A students reason why they can’t sleep early every
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This incident dates back to my School Days. I could hear a voice faintly‚ a familiar voice‚ someone yelling at me to wake up and get ready for school. It continued for 5 minutes with the volume increasing gradually that I realized it’s my Father. The chill weather‚ the warm blanket and the bluish sky comforted me like a princess. My eyes refused to open more than 5 degress. I kept seeing the clock every 5 minutes to see if it was 7. I would keep reminding myself‚ "6:55 is when you have to
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The enjoyable event I would like to talk here is the spring outing activity that happened on my middle school stage. At that time‚ my classmates and me were most about twelve or thirteen years old‚ not more than fourteen. We had our spring outing on one sunny saturday. Accompanyed by laughters and singings‚ we marched towards our destination on bikes. The destination was located on a foot of a mountain‚ where there were a lot of tall trees and a river pass by. We caught several fishes from the
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