Inside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen
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The creativity of people and sustained marketing of companies allowed the passenger liner industry to transform from a pure transport function to an almost pure tourism function into the global cruise line industry that we know today. The main goal of the supply chain‚ sometimes referred to as the value chain‚ is to create value. In an end-customers’ context‚ value is the measure of desire for a product and its related services (1) customer relationship management‚ (2) customer service management
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Cunard 175 is promotional campaign used to retrieve and endorse the years of customer service that Cunard Cruises has accustomed. I have written this report in order to denote how the marketing strategies for this campaign has been influenced by previous advertisements and the way they have used their traditional techniques to maintain their typical demographic while simultaneously encouraging new audiences. This report will cover the Cunard 175 marketing techniques as well as drawing upon other
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i am very cool Today‚ I would like talk about the most memorable day in my life. I went through a lot of things and I have a lot of good memories. Above all‚ the experience that I tripped to abroad at the first time is the most memorable day‚ I think. When I was a high school student at the first grade‚ I went to Malaysia and Singapore as a school trip. Every thing was first experiences for me. I make my passport for the first time‚ and it seems a very special thing for me. Malaysia was very unique
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12-05 Carnival Cruise Lines: Wreck of the Costa Concordia “The boat started shaking. The noise – there was panic‚ like in a film‚ dishes crashing to the floor‚ people running‚ people falling down the stairs.” – survivor Fulvio Rocci 1 The Crisis At 4:00 p.m. on the evening of January 13‚ 2012‚ the Costa Concordia set sail from Rome‚ Italy for a seven-day cruise as it did every week. The ship was due to arrive in Savona‚ Italy the next day. Around 9:15 p.m.‚ the ship took a five mile detour to pass
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Introduction The cruise industry has been growing between 1990 to 2005‚ recording an expansion of passenger level from 4.4 million to 13.9 million.1 The growth has led to cruise industries to build larger and diversified ships‚ and to provide more local ports‚ destinations and new on-board or on-shore activities that match demands of consumers.2 In order to cope with the global trend and become a leading regional cruise hub‚ the Kai Tak Cruise Terminal was built in May 2010 and
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An unforgettable person‚ who greatly impacted my life in a very positive way‚ was my grandfather. The most striking physical feature that I remember him by was his black glasses He always wore them while he read his daily newspaper and his many books. Due to my parents’ busy jobs‚ my siblings and I spent a lot of time at my grandparents’ house. My mother is a real-estate agent who also manages a company and my dad works for our governor as her body guard. They took great care of us. But‚ it’s my
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A childhood event that I remember vividly is when I was about seven or eight; I got my tonsils taken out. I remember this so vividly‚ because I was confused about what was going to be done‚ I was scared‚ and after it was all over I was happy. In this essay I will try to explain my feelings. I also hope I might help someone else who is getting their tonsils took out feel a little more comfortable. Since I was so young‚ I was confused about what was going to be done. I did not really know
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Additional Accounting Guidance Recoverability Test and Calculation of Impairment Loss Alternative Analysis Summary and Recommendations Appendix Operates one cruise ship that is financed with nonrecourse debt. Decline of 30% in cash flow due to presence of pirates. Financial position as of December 31‚ 2010 ($ in millions) • • • • • Cruise Ship Estimated Fair Value Net Book Value Net Carrying Value Nonrecourse Debt Net Working Capital (Directly Attributable) Remaining Useful Life of Asset $3.0
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Pollution Caused by Cruise Ships James Tapp Business Ethics‚ BUAD 5304 Cruise ships and the industry as a whole are vital to the economic stability of the local port cities in which they dock at daily. These ships carry up to 3‚000 passengers who spend enormous amounts of money at tourist locations around the world. It is estimated that millions of dollars are generated and placed into the tourism markets annually. This is great news for local communities that depend on the cruise ship industry
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