1. EXECUTIVE SUMMARY Current Look The Car Magazine is one of the largest selling specialist or male interest magazine in South Africa. Approaching 50th Anniversary‚ Car Magazine enjoys and average readership of about nine hundred thousand readers per issue In the fifty years which is a significant mile stone for the local magazine‚ Car Magazine has only had five different editors which is indeed and unusual turnover for the fast moving publishing industry. This signals stability as a positive
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Canadian Magazine Dispute Back in the mid-1990’s‚ there was a major dispute between the Canadian federal government and U.S. magazine companies. Canada has a mass market for magazines. This is due to the country having magazines throughout Canada that are both foreign and domestic periodicals. There is a huge gap between foreign and domestic periodicals in Canada though. Foreign magazines make 89 percent of the countries magazine business. This leaves Canada with only 11 percent of magazines distribution
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nature‚ evaluation criteria used to prospect vendors‚ single vs. multi-contractor vending‚ and the timeline necessary to complete all bidding and acquisition. In order for this venture to be successful‚ or have its best chance at success‚ we must close bidding‚ make all acquisitions/contracts‚ and go live within 90 days. * OVERVIEW OF PROCESSES TO BE OUTSOURCED: Our business is simply developing and distributing a magazine whose topic is centered on travel. Our target audience is the
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Colours: The website uses very formal colours for example black and white; this portrays the magazine as being sophisticated. This would appeal to the ABC1 target audience because the colours have been used within a high end fashion magazine. The black writing on the white background also makes it stand out and look bold. The colours that are used are not very similar to the print magazine. The print magazine usually uses bright colours for the masthead where as on the website is only uses black. This
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Being in the category branded ‘young women’ myself‚ I firmly believe that the way in which magazines are being portrayed in today’s body image driven society‚ is wrong. Despite the positive information that the media communicates to the world‚ they also have a propensity to convey negative messages. Teenagers should not have to feel that what they read in magazines compared to what they see in the mirror is a compulsory way of life. Models and celebrities have the life airbrushed into them only to
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Ultimate Expression of Self One may view the beauty industry as a revolutionary road to independence and the future of beauty has never been more in the consumers’ hands. There are so many different looks that women can tap into‚ as well as taking pages from histories fashionable predecessors. What modern beauty really endorses is the individuality of a person through the representation of the body. However‚ the independence of beauty has also come with negative side effects for the youths who
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Men vs. Women Along the last centuries women have fought to be treated as equals to men. They have tried to have the same opportunities‚ the same rights and to fulfil the same roles. The battle between sexes seems to have ended some decades ago. As a result‚ in modern times the lives of women and men are similar as regards responsibilities and privileges. But being born a woman I have always thought that the sole fact of being a man could make my life easier in different aspects. To start with
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To what extent do you think the U.S.-Canadian magazine dispute was motivated by genuine desires to protect Canadian culture? In all nations worldwide‚ we all know the power of print media like magazine can do in terms of spreading news and changing lifestyle and culture of citizens. Therefore the Canadian government was well aware and mindful about the fact that using magazine is an easiest way to introduce pop culture to their citizens which will progressively affect the Canadian culture. The
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The 1970’s was a hippie culture where women would be able to roam free and independent‚ however during this time a lot of the advertisements which were shown in the 1970s used women in order to attract an audience. With all advertisements‚ the ones throughout the 1970s used the AIDA advertisements in order to ensure that what was being shown in both the print and broadcasting platforms would be able to grab the audience’s attention. The second wave of feminism came as a response to the experiences
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Have you ever starred at a model on a cover of a magazine‚ thinking "I wish to look like that"? Is it logical to base your feelings of self worth on models in advertisements and magazines? The answer is: absolutely not. The models we see in magazines‚ should not be people we look up to in terms of body image. "Looks don’t matter‚ beauty is skin deep." We often hear sayings like this‚ and yet we live in a society that contradicts this very idea. If looks don’t matter‚ why does the media use airbrushing
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