Introduction : What is advertising? Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. In Latin‚ ad vertere means “to turn the mind toward.” [1] The purpose of advertising may also be to
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Discuss what is meant by the term “customer orientation” for an organisation in the context of the marketing mix. Please discuss two elements of the marketing mix and illustrate your answer with examples of products or brands of your choice. This essay is for discussing customer orientation and analysis how customer orientation works. During this essay‚ I will show you what is customer orientation and compare it with other different orientations. In addition‚
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——. 1927. Sex and Repression in Savage Society. London: Routledge. ——. 1929. The Sexual Life of Savages in North-Western Melanesia. London: Routledge. ——. 1967. A Diary in the Strict Sense of the Term. London: Routledge. Mera Molisa‚ Grace. 1983. “Custom.” Pp. 24 and 25 in G. Mera Molisa‚ Black Stone. Suva‚ Fiji: Mana Publications. ——. 1987. Colonized People. Port Vila: Black Stone Publications. Miller‚ Daniel. 1987. Material Culture and Mass Consumption. Oxford: Basil Blackwell. Modjeska‚ Nicholas
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Favourite advertisements: “Cadbury Diary Milk “chocolates Objective of Advertising : • Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions‚ in order to encourage them to purchase diary milk and recommend to others. • It’s a persuasive advertising -: its
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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SOCIAL STUDIES ASSIGNMENT: FINAL ESSAY ZAHRA HUSEINI 110031338 Foundation in Communication Semester 2 SOCIAL STUDIES ESSAY How has mass media in your country educated the expatriates and foreigners about your culture and traditions? How the mass media enlightens them about people’s behavior and social norms? Pakistan is a liberal country with a population of 180 million. Although it is a Muslim state with a Muslim majority of 90% yet the country is governed by the
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India The music of India includes multiple varieties of folk‚ popular‚ pop‚ classical music andR&B. India’s classical music tradition‚ including Carnatic and Hindustani music‚ has a history spanning millennia and developed over several eras. It remains fundamental to the lives of Indians today as sources of spiritual inspiration‚ cultural expression and pure entertainment. India is made up of several dozen ethnic groups‚ speaking their ownlanguages and dialects‚ having distinct cultural traditions
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INTRODUCTION The insurance plays a major role in the life of the humanity. Slowly people stared to realize the necessity of the insurance and these needs are unending as long as life exists. In fact insurance is not restricted for any category neither of the society nor in term of cast‚ ages or life styles. Also many people have a notion that Insurance is very good form of an investment‚ which is not right. Insurance is just creating a protection for you and your family. As Indian investors
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Dr. Bhupen Hazarika Biography Dr. Bhupen Hazarika is a stalwart in the annals of India’s cultural heritage today. A multifaceted genius‚ he is a good poet‚ music composer‚ singer‚ actor‚ journalist‚ author and film-maker of the very highest repute. He is the only living pioneer of Assam’s film industry in the Northeast‚ and has been therefore‚ rightly hailed as the uncrowned king of North-Eastern India’s cultural world. Education Bhupen Hazarika was born in 1926‚ in Sadiya‚ Assam. An extremely
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